Yunnan Coffee urgently needs to extend the Industrial chain

After nearly 60 years of development, Yunnan Province has become the largest coffee bean production and export base in the country. although it is still in the initial stage, the planting area has broken through the 1 million mu mark for the first time, which indicates that Yunnan coffee industry has made a solid step forward.

In order to ensure the rapid, healthy and orderly development of the coffee industry in Yunnan Province, the Yunnan Coffee Industry Association and Kunming good Policy institutions conducted a series of investigations and interviews on the coffee industry in Yunnan.

On September 22, 2012, the research team came to Dehong Prefecture, one of the main coffee producing areas in Yunnan, to learn more about the coffee industry in Dehong Prefecture.

Rapid development of coffee industry in Dehong Prefecture

In recent years, the Dehong prefecture government attached great importance to the development of the coffee industry. After that, the coffee enterprises headed by Gu ushered in the spring of development, and the development of the coffee industry in Dehong Prefecture formed a complete industrial chain.

Dehong Prefecture is one of the earliest areas of coffee cultivation in Yunnan Province. according to historical records, coffee cultivation in Nongxian Village of Dehong Prefecture has a history of more than 100 years, and Dehong Prefecture also has the largest coffee seed gene bank in China. Hougu Coffee is a typical coffee enterprise growing up in Dehong Prefecture. In recent years, Hougu coffee has made great progress in planting base construction, primary processing and intensive processing. Hougu Coffee brand has grown rapidly and has been recognized as the first local coffee brand in China, from solid base construction, leading intensive processing construction to brand market. Hougu Coffee has formed a complete industrial chain with strong competitive strength.

At the end of May 2008, Hougu Coffee established the largest instant coffee production line in China at that time, which changed the extensive pattern of Yunnan coffee export with raw materials, and made Yunnan coffee industry from planting to intensive processing. In May 2010, Hougu invested in the construction of 10,000 tons of instant coffee production line, which brought a strong driving force for the development of Dehong coffee industry.

The planting area exceeds 1 million mu.

Yunnan coffee used to be unknown in the world coffee pattern only relying on export. with the increasingly obvious geographical advantages and excellent coffee quality of Yunnan, Yunnan coffee now occupies a place in the world coffee territory. Yunnan coffee represents Chinese coffee.

According to the statistics of Yunnan Coffee Industry Association, by the end of 2011, the total coffee planting area in Yunnan Province is 919740 mu, of which the three major producing areas, Pu'er City, Dehong Prefecture and Baoshan City, are 437925 mu, 182505 mu and 150900 mu respectively.

At the end of August this year, the Yunnan Coffee Industry Association, together with relevant units and departments, conducted a detailed investigation on the coffee planting area in Yunnan Province. at present, the coffee planting area in Yunnan has exceeded 1 million mu, and the province's coffee planting area has reached 1 million mu by 2015 in the Yunnan Coffee Industry Development Plan (2010-2020) ahead of schedule.

Farmers and enterprises actively prepare for harvest.

With the rapid development of Yunnan coffee industry in recent years, the deficiency restricting the development of Yunnan coffee industry has become increasingly prominent. In order to avoid the recurrence of the unsalable incident of coffee beans in April this year, coffee enterprises and coffee growers in Yunnan Province must make preparations in advance to ensure a smooth harvest this season.

The coffee industry in Yunnan began to grow on a large scale in the 1950s, especially after the 1980s, Yunnan coffee embarked on the road of marketization. When the market is good, the planting area of Yunnan coffee expands, and when the price is not good, farmers cut down coffee trees and grow other crops. This not only affects the planting enthusiasm of farmers, but also is not conducive to the healthy development of Yunnan coffee industry. Therefore, taking the road of deep processing to compete for the right to speak will be the road for the future development of the industry, that is, when the coffee purchase price is low, Yunnan coffee enterprises can influence the international coffee futures purchase price.

It is worth mentioning that Dehong Hougu Coffee, as the leader of Yunnan coffee industry, has the largest instant powder production line in the country. In response to the impact of falling international coffee prices, Dehong Hougu Coffee can digest Yunnan's local coffee beans in time to a certain extent, so as not to affect the planting enthusiasm of farmers and damage the interests of coffee growers.

Yunnan coffee price is not only affected by the international coffee futures purchase price, but also from its own reasons, leading to the unsalable storm at the beginning of the year, there is a factor worthy of reflection: early picking immature coffee fruits, storage conditions are not up to the standard and other reasons lead to the decline of coffee bean quality.