Taipei ranks among the top 10 best coffee tasting cities in the world.
SmarterTravel, the travel page of USA Today, selected the top 10 best coffee-tasting cities in the world. Taipei ranked 10th and was the only Asian city selected. According to a report by Taiwan's Dongsen News, despite the economic downturn, some industry statistics show that coffee chains such as 7-ELEVEN, family convenience stores, unified Starbucks and 85C found that they were able to sell more than 300 million cups of coffee last year, creating a coffee economy of more than 20 billion, and it is estimated that the sales volume this year is not much different from that of last year.
Among them, the super-commercial coffee, which has been adjusted for the rising price of fresh milk, has been scolded by the public, but because the price of a cup ranges from 35 yuan to 55 yuan, and because of its convenient, affordable and fast characteristics, it is still loved by office workers. the whole family sold nearly 50 million cups last year, and 7-11 was even more astonishing, selling 100 million cups of coffee a year. The 85C market is also huge, selling 70 million cups of coffee a year.
Among the many flavors, which one does the public prefer most? Starbucks says bluntly that what Taiwanese love most is a latte. On average, for every two cups sold, one cup is a latte, the second is caramel macchiato, and the third is a big difference in taste between the north and the south. The south prefers "sweet" vanilla lattes; the north likes American coffee without sugar and milk.
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What does Chinese Coffee Market need?
The development of the coffee market is inseparable from economic development, and only economic powers can have the prosperity of the coffee market. The coffee market in most Asian countries is an elite road, that is, the road of white-collar workers, and most people seldom enter cafes. Only those with a substantial economy will enter the cafe without a deep mass base.
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