Trabocca's Red Cherry Project (ORC) Sunlight Sidama operation Cherr

Operation Cherrie Red's "Red Cherry Project" (ORC) is a project to improve the quality of small-scale farms, mainly to encourage soybean farmers and surprise roasters. Trabocca, the largest coffee bean manufacturer in the Netherlands, invited all Ethiopian farms to produce small batches of beans of about 1500-3000 kg (25,050 bags) before the harvest season. Women can only choose fully 100% ripe red cherries, which varies greatly in flavor. So attentive and industrious Ethiopian women are important drivers of the Red Cherry Project.

The red cherry program is also a reinforcing method, which makes the farm pay more attention to the process of selecting beans, and the prices of these coffees are relatively high. Red cherries have water washing, sun-drying beans, half-washing, half-sun, experimental coffee and so on. The main producing areas are Yega Sheffield, Sidamo, Punga Forest, Lekanti, Ken Bata, Iruba, Hara, Lim, etc., and joined Coroja Golocha in 2011 (near Harald). These are all unique flavors and can fully show the flavor of Ethiopian coffee. Trabocca will choose from it when he receives the coffee. Farms that pass the cup test quality test in Ethiopia and the Netherlands will pay a high bonus, with a passing score of more than 88 points to become a good coffee for the Red Cherry program. Trabocca, the promoter of the Red Cherry project, invested all the profits earned in the past few years in the cooperative farm. Trabocca stressed that this is a plan with no profit, so the company only uses four people, including the boss and secretary, to implement the red cherry project, and other administrative related matters are supported by the parent company to reduce administrative expenses, and all the profits are returned to the cooperative farm.