Indonesia Coffee Flavor Taste Introduction Kahayangan Manor

When Indonesian consumers know more about high-quality coffee, the number of special coffee shops increases, according to coffee owners: "in big cities like Jakarta, Surabaya, Bandung and Bali, special coffee shops are growing rapidly, which also shows that consumers know more about coffee. Coffee shopkeepers must choose quality coffee materials. The best marketing plan is Hold the hearts of customers with high-quality products.

The leap of the local coffee shop chain. In addition to the establishment of more and more independent coffee shops, Italian coffee has become more and more popular and has even become a competitor to American brands Starbucks and CoffeeBean (which currently has 31 stores), which has led to the continuous production of more local brands of coffee in recent years.

Here are some of the more famous cafes in Indonesia:

PTJavArabica, Indonesia: speaking of the store opening process, the general manager of the baking company said: "Caswell'sCoffee was established in 2001, which is close to the time Starbucks set up in Indonesia. In addition to six points of sale, it is also famous for providing bakers in five-star hotels, restaurants and coffee shops. At the same time, it also holds coffee knowledge training for staff and holds many baristas competitions."

ExcelsoCoffee: a chain of coffee shops that integrates planting, production, export and sales equipment, has now opened 19 branches and has become a very popular local coffee chain among Indonesians.

BengawanSoloCoffee: there are 37 branches, starting with IpengWi-djojo 's obsession with coffee taste, focusing on choosing high-quality local ingredients and roasting their own coffee, making a well-known coffee shop as popular as a foreign coffee chain.

CoffeeToffee:2006 launched a local new chain store in Surabaya at the end of the year. With its love of espresso, CoffeeToffee has expanded to more than 100 branches over a period of four years.

The fact that national coffee exports are used as capital at the world-class level makes Indonesians more interested in entering the coffee industry, whether it is roasting coffee, opening coffee shops, or opening shop consultations. as a result, the growth of domestic coffee consumption is not just in terms of the number of products. In order to encourage better development of quality coffee, the coffee business still requires consumers to understand and accept more about the development of coffee cultivation knowledge promotion and development of high quality coffee in Indonesia. The President of the Indonesian Special Coffee Association (SCAI) gave a brief overview of the export coffee business. "between 2000 and 2009, Indonesia's total exports grew by an average of 50-20% per year, until it became the third largest coffee manufacturer in the world. Robasta coffee accounted for about 70% of the total export volume. Because the Dutch growers who first grew coffee did not fully understand Arabica coffee, coffee production was low and a lot of coffee was lost. Farmers went back to grow Robasta coffee, which is suitable for climate and resistant to diseases. Later, farmers learned the corresponding knowledge and set up organizations to promote the cultivation of Arabica coffee, which increased farmers' confidence in growing high-quality coffee, which is also the growing demand of the market. In 2010, the main obstacle to coffee exports was that Indonesia faced longer and heavier rainfall than the normal rainy season, resulting in reduced production. But there is also a demand for coffee from all over the world. This means that Indonesian coffee is being demanded by more and more people, and is becoming more and more high-quality and international. Coffee shops and popular Italian coffee can be said that the coffee market in Indonesia is like many ASEAN countries, the domestic market and independent coffee shops will begin to develop from American giants to enter the market. This important phenomenon has changed the perception of coffee related to life and encouraged local enterprises to open their own cafes. The coffee shop owner expressed the popular view of Italian coffee: "at present, Indonesian coffee, especially in big cities is developing, the market is growing, and consumers are beginning to know more about coffee." Independent stores and coffee chains have set up a lot and have been growing in the past 4-5 years, and I believe the coffee business will continue to grow in the next 5 years. These stores have increased coffee production and consumption in Indonesia and led to the creation of more local cafes. " Another important feature of Indonesian local cafes that cannot be ignored is that coffee shop owners are proud to recommend local coffee. Even big brands like Starbucks in Indonesia still offer high-quality coffee from Sumatra locally to meet the needs of customers. This is another factor that Indonesians take into account the local quality of coffee. The owner of the coffee shop commented on this issue: "when the new shop opened in 2000, Indonesians did not know espresso. Since they tasted espresso from Italy from chain stores, when independent coffee shops or local chain stores continue to open, people see that Italian coffee is not the only one with good taste. Coffee shops carefully recommend local coffee to make coffee consumers understand." The local coffee also tastes as good as Italian coffee.