The "Olympic" event of the coffee industry landed in Yunnan to promote Yunnan coffee to go out.

The World Coffee Science Congress, known as the "Olympics" of the coffee industry, will be held in Yunnan from November 13 to 19. This is the first time that China has held the World Coffee Science Conference, when hundreds of elites from more than 40 countries will gather in Spring City. This will be a good time to let the world know about Yunnan coffee.

The reporter learned that the main venue of this conference is located in Kunming, and there are two sub-venues in Dehong City and Chongqing. During the meeting, in addition to the keynote speech, the main venue also held activities such as the "China Cup Coffee Cup Competition". In addition, there are exhibitions and sales activities in Continental Hotel and South Asia style Park, where members of the public will have the opportunity to learn about many coffee brands at home and abroad and experience different coffee styles. At the same time, the "first Asian Coffee Annual meeting" and "Chinese Coffee Night" will be held at the Mangshi branch venue, and the groundbreaking ceremony of the "10,000-ton Coffee Industry Park" will also be held as scheduled in Chongqing.

In fact, coffee, as an international commodity second only to crude oil, has become a new engine of global consumption. Xiong Xiangren, Chinese chairman of the conference organizing committee and chairman of Dehong Hougu Coffee Co., Ltd., told reporters that at present, China's coffee consumption growth rate is more than 25%, and China is expected to become one of the largest coffee consumption markets in the world. for Yunnan, which accounts for 99% of the country's coffee production, although it has high-quality coffee raw materials, coffee sales are in an awkward position, with few local brands. "the conference held in Yunnan will open a door for Yunnan coffee to the world, help Yunnan and China's coffee industry develop towards internationalization, and promote the sustained and healthy development of Yunnan coffee industry."

The World Coffee Science Conference, which is held every two years, is known as the "Olympic" event of the coffee industry. it is the only, most influential and authoritative international conference in the world coffee industry. So far, 234 papers have been received at the 26th World Coffee Science Congress, and many well-known coffee brands have signed up.