Why Blue Mountain Coffee has become the King of Price

According to international practice, there are two main ways for coffee to get the right to speak, either quantity or quality. Throughout the world, for Yunnan coffee, there are mainly two models: the quantity of Vietnamese coffee and the quality of blue mountain coffee.

Although Vietnamese coffee also has a long history of drinking there, it was only in the mid-1970s that large-scale production was realized. In just a few years, Vietnamese coffee has become the world's largest coffee producer, "Vietnam's speed" is amazing.

In fact, apart from the fact that the culture of drinking coffee for everyone is quite different from that of Yunnan, the initial problems of coffee industry in Vietnam are similar to those in Yunnan, such as scattered, chaotic, poor and so on.

However, under the regulation and control of the government, Vietnamese coffee began to become formal gradually.

First of all, in the Vietnamese government's industrial planning, coffee has been promoted to the height of the national strategy, and the government has invested a lot of financial funds to encourage people to widely grow coffee and give farmers certain financial subsidies.

While encouraging people to grow coffee, the government supports large coffee companies while giving interest-free loans to small enterprises, encouraging them to buy machines from Germany and Japan for deep processing. In this pattern, micro-enterprises were not in a marginal position at the beginning, and a number of coffee enterprises participated in the competition in the whole market, which led to the revitalization of the whole coffee industry.

In the face of unstable coffee prices and suppressing the enthusiasm of farmers, the Vietnamese government adopts the method of government collection and storage to stabilize prices and protect the enthusiasm of domestic farmers.

However, there are also many problems in coffee cultivation in Vietnam, people's disorderly cultivation leads to serious environmental pollution, in addition, frequent natural disasters also affect the quality of coffee in Vietnam.

Different from the development model of Vietnam, Blue Mountain Coffee produces only 2400 tons of coffee a year, but the price tag is extremely expensive, making it the undisputed price king of the coffee industry.

The status of Blue Mountain Coffee is closely related to the policy of the Jamaican government. Compared with the lax guidance of the Vietnamese government, the control of the Jamaican government is almost to the point of harshness.

In 1948, the world-famous Jamaica Coffee Bureau (CIB) was officially established, and then the "Jamaica Blue Mountain Coffee Industry Management legislation" was promulgated, and the Coffee Bureau (CIB) made a strict and detailed classification of Blue Mountain Coffee and coffee beans, which opened the prelude to the Jamaican government's regulation and control of Blue Mountain Coffee from planting to final export.

At the source of cultivation, according to the regulations of the Jamaican Coffee Council, only coffee beans grown in Saint Andrew, Saint Thomas, Portland and Saint Mary and between 915m and 1680 m above sea level can be called Blue Mountain Coffee. This standard was immediately accepted by the United States and the European Union.

In the 1950s, the Jamaican government established the Yalas Town Land Bureau to help develop the eastern part of the island, which in turn took charge of coffee bean manufacturing and oversaw the production of Blue Mountain Coffee. The Jamaican government only authorizes five domestic manufacturers to process Blue Mountain coffee, strictly controls quotas, and publishes the names of these five manufacturers to the world, which is tantamount to telling the world that coffee grown in the Blue Mountains of Jamaica is protected by standards from the beginning of its manufacture.

In addition, any company that imports blue mountain coffee or makes a product of the same name needs to obtain a certificate from the Jamaican Coffee Commission and submit 1% of its revenue as a royalty to Jamaica.