Marriage with "Master Kang"-Starbucks bottled coffee will be made in China
On March 20, Kang Shifu Holdings Co., Ltd. announced that it had formally "married" Starbucks Coffee to produce and sell bottled coffee drinks with multiple flavors in the domestic market. It is understood that at present, the bottled Starbucks coffee on the market are all imported products, and the price is several times higher than similar products.
Kang Shifu Holdings Co., Ltd. announced that it has signed a cooperation agreement with Starbucks of the United States to jointly launch ready-to-drink beverage products in the Chinese market. It is reported that the new coffee drinks will be produced and sold by Master Kang, while Starbucks will be responsible for research and development.
The reporter visited a number of large supermarkets and convenience stores in the city yesterday and learned that Starbucks bottled coffee drinks sold in the market are all imported products with three or four flavors, and the price of each bottle is about 20 yuan. And Nestle, Uni-President Yaha, Kirin and other brands of similar bottled ready-to-drink coffee drinks, the unit price is about 4 yuan to 5 yuan. The salesperson said in an interview that if the bottled Starbucks coffee were made in China, the price would be much cheaper than it is now. However, the salesperson also revealed that at present, bottled coffee drinks do not account for a high proportion of the overall bottled drinks, and carbonated drinks, fruit juice drinks and tea drinks all sell better than coffee.
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