I've been fooling around for a year. Let's have an aimless cup of coffee.

By the end of the year, I had a chat with many friends in the industry recently. every time I sat down, they would ask me, "tell me, what are you going to do next year?"

I understand very well, folks, that almost all the conversations you may hear at this time revolve around how to do it next year. Countless media and suppliers will try their best to schedule your time to tell you how to do it next year. How will you do it next year, how powerful it will be, how much support you need.

But I really don't ask you to come out to compare drafts. At this time of year, I ask you to come out and sit down. That is really sitting down. Every time many friends are in a hurry at the event, they can't say a few words seriously when they say hello. You can usually say a few words on Wechat, but it's not always fun, and it's mostly about work. Finally, you are a little free this month, so you want to come out to chat with your friends, have coffee, talk about funny things, or talk about your ideal life, meet the views of the times and so on.

There is no purpose.

In this year, I saw a lot of public relations, marketing friends because of this and that kind of things were worried. In this basically established mobile Internet era, many things they thought were not a big deal, such as the Audi Q7 test drive that happened last week when the media inadvertently drove into the sea. When you get home every day, your Wechat still keeps ringing. Maybe at one or two o'clock in the morning, something happens in the United States or Europe that will pull you up to work. Where did you get a negative report today, and tomorrow which competitor is trying to scold you? The day after tomorrow, the path, which would only be spread on the unsecret, appeared openly in the moments.

A friend in charge of public relations complained to us that it was acceptable to be busy and tired. After all, I was always psychologically prepared when I chose this line. However, in the past, if something happened and crisis public relations was needed, the people who came into contact with them were at least knowledgeable and well-educated, and they had journalistic ideals, and we respected them, no matter what the outcome was. At least at the personal level, we can communicate happily.

But nowadays, it seems that we often have to get in touch with some indescribable people, and we have to deal with people like Fang Zhouzi all day long, and many of them are worse than Fang Zhouzi. Many people even think that today's car public relations is no longer a decent job.

Not only that, in the past, doing things and setting a clear goal would be very helpful to the work, but now, many times I feel confused, those seemingly distinct goals seem to have been achieved in the data after the things have been done. but it feels more and more blurred? The purpose seems to make things more and more simple, rough and unpoetic in this era.

She says there is a lot more data about her work now, which seems clearer than before from the point of view of large companies. But even if all these figures are reached, there is no feeling at all.

In fact, the same is true of the bitter brothers who are working on the new media platform. In order to chase hot spots, many self-media have mobilized all editors and journalists to the limit in order to chase hot spots. In the two years since the rise of the so-called new media, it is estimated that more writers have been injured than in the 30 years of the paper media era. The founders of many new media platforms are even more busy without stopping. I wish three meals a day could be changed to seven before I could come over. I just don't have time to create something.

It is true that any technological revolution in human history seems to have accelerated the efficiency and pace of many things and saved us a lot of trouble. in fact, it is raising the requirements of us, speeding up our response speed, and compressing our thinking space. What's more, this time, many people start their first business at such an old age as Pangge, and sometimes there is no one to wait for, the psychological hint that there is less suffering in the Ming Dynasty.

But this time, unlike many previous new technological revolutions, in the past two or three years, I have seen more desperate busyness, fluke success (or not success, just going ashore) than hope. At least in the media or car circles.

This year, I came into contact with many young journalists and editors, who sat passionately on the chariot of new media. With little or no accumulation, they began to repeat one thing endlessly every day. Very mechanically find hot spots, write manuscripts, or write soft articles.

What can comfort them every day is that after the manuscript was published, at the bottom of the article, that small number was over 10,000 yesterday and 100000 + today. Many talented young people who read the article will find them very confused after chatting with them. Is it possible that the future will be like this day after day? You know, the generation of many articles, no interviews, no communication, no very important experience of journalists, a computer and a mobile phone, that's all.

Xiaoman, a reporter without a press card, told her brother that she thought she was a person who made a fuss about nothing, staring at the things in the car circle every day, and had to find ways to do something even if there was nothing to do. It's really all right, so you have to add all kinds of "tipping points" to the article, most of the time.

I usually worry that it's okay, but it's even harder when something really happens, like Ford's 2.4 billion. Isn't that a small mistake that anyone can make? You can type a big name wrong in the newspaper. This matter is just a few jokes about Lele in our moments. What is there to write about? But it is obvious that so many people will write, you can't write too much with others, and finally Xiaoman said that she wrote a conspiracy theory, and she hated herself after writing it. Even so, as soon as it was published, it was drowned in many manuscripts of conspiracy theories.

Xiaoman said that now I feel that I have a purpose to write every word, but I don't know where my goal is. She's been looking for a job, and she can't do this all her life without a remark that has made me feel bad for a long time.

Over the past three years, Pangge has seen more and more joyful manuscripts, but fewer and fewer really good manuscripts. If, compared with the golden age of mediocre media in the decade before 2012, there are very few good articles that make people happy every year. More and more people are writing, but even Wu Xiaobo's writing is becoming more and more common.

According to the theory of Chinese football, the reason why football is not good in our great country is that the population who plays football is too small. Then more and more people are engaged in writing, and the overall level of writing should be improved. But, no, unfortunately, most people's writing today is too purposeful. This is so uncute.

At this point, I especially want to say hello to creators like Fu kicking, Hecaitou, Sanbiao and Liushen Leilei.

Why do we always like to do things with such an urgent purpose? And then use this routine to interpret what other people do. For example, sometimes we chat with a young man who looks good at an event, and after a while, a colleague who knows well will tell you that in fact, this person has no fee. For example, when I invite a reporter I admire out to dinner, he and others will think that I am going to dig him up.

But it's really not. I just think we might be able to chat and make friends. It doesn't matter whether you have a fee in hand or talent in your head. Isn't that the loveliness of this era? You can easily meet more and more friends you want to know through more and more symmetrical information.

Why are we getting busier and busier and more exhausted in this lovely age, or because the logic of this era has changed, but we mistakenly think that it is just a change in rhythm. The world clearly wants to see you unleash all your talents to create good articles, but you mistakenly think that he needs you to write there every day and the first time. The world clearly wants you to change from a cold big organization to a warm and reliable man, or a talented person with full personality, but you mistakenly think that what he needs is to do those pointless crisis public relations every time. The world obviously prefers to see what you really think, but you mistakenly think that you need to show them what they want to see. The world clearly wants you to be aimless, but you always use purpose to motivate yourself to move forward.

So, let's go back to what we're going to do next year. In fact, it's nothing, just to do more interesting and aimless creations with more and more new colleagues, nothing more than to persuade more friends to do fun things together.