The young people of literature and art really know how to play while drinking coffee.

In the interview, the relevant officials of various stores said that in recent years, comprehensive bookstores with reading space and the ability to provide drinks are the most popular among young people. Ms. Qian, who was interviewed, said, "I haven't come for a long time. I didn't expect that the physical bookstore has changed so much. It seems that I will come here more often in the future." Although the price of the book is higher than that on the Internet, it has nothing to lose in terms of experience. " Today, the state-run Shandong Book City and Quancheng Road Xinhua Bookstore are equipped with "Yue Ke Book Bar" to facilitate readers to sit down and enjoy reading in leisure. During the Spring Festival, the book bar has been welcomed by more readers. It has accumulated a high reputation among Quancheng readers, and there is also an endless stream of consumers during the Spring Festival. Mr. Fan, a reader who has settled in Guangzhou and returned home for the Spring Festival, said, "in Guangzhou, it is very common to go to a bookstore for a cup of coffee and read a book. I did not expect that there is a similar independent bookstore in my hometown. Quancheng is becoming more and more open and inclusive."

During the Spring Festival, there is a time difference between the physical store and the online store for "busy charging".

The reporter interviewed and learned that bookstores such as Shandong Book City, Quancheng Road Xinhua Bookstore and Pinju Book Bar all welcomed 4 to 6 times more passenger traffic than usual during the Spring Festival. Among them, some of the readers are young people who are usually keen on online shopping. Because most express delivery companies are on holiday during the Spring Festival, they have also moved to brick-and-mortar bookstores.

Li Haiyan, manager of Xinhua Bookstore, told reporters that in recent years, everyone's pursuit of spiritual and cultural life has become higher and higher, and the seven-day Spring Festival holiday has also become a peak season for book retail. "during the Spring Festival, we will cooperate with the launch of rich and colorful marketing activities to give back to readers. This year, for example, we also participated in the 'read authentic books and spread positive energy' activity initiated by the Bureau of Culture, Culture, Broadcasting and Innovation. Especially poor students, people with disabilities, and people over the age of 65 can enjoy preferential treatment when purchasing books with valid certificates. In addition, we carry out a monthly special month for famous societies and good books. During the Spring Festival, Beijing Sanlian Bookstore takes part in the activities. The books of Beijing Sanlian Bookstore are mainly famous books of literary and social sciences. At the same time, we have been reading a good book for primary and middle school students in Jinan during the winter vacation. Driven by these activities, books for children, literature, social science and life all sell well during the Spring Festival. " Ms. Qian, who helps her children choose and buy books, told reporters that she has always been a loyal online shopping enthusiast. "because most express deliveries are on holiday, I have to buy books in the bookstore during the Spring Festival." Book bars are the most popular among young people, with high sales of social science and literature books.

In terms of sales results during the Spring Festival, social science and literature books are the most popular among the citizens of the city. According to Li Haiyan, among the better sellers of social science books are Yang Lan's new book "the World is very big, fortunately there are you", Huang Renyu's "15 years of Wanli", a classic book from Sanlian Bookstore, and two books about Jinan. "the South of Water, by Shandong Pictorial Publishing House, and the new book" Jinan, Lever Sailai "by Shandong Friendship Publishing House are among the top retail books in social science." At the top of the list of literary bestsellers are this year's Hugo Award-winning books, Liu Tzu-hsin's "three-body", Bai Yansong's new book "Bai Shuo", Jiangnan's "Dragon Family" and long Yingtai's "watching." The person in charge of all major bookstores reflected that a new phenomenon has emerged this year-- the readership has become wider. "in the past, the books sold well in the Spring Festival bookstore revolved around students, supplemented by teaching materials and mainly for children. During the Spring Festival this year, people of more ages walked into the bookstore, young people took advantage of the holidays to study and recharge, and more and more old people came to the bookstore. "