The present situation of Coffee Development-- International comparison of Coffee consumption and drinking structure
From the perspective of coffee drinking structure, globally, ground coffee accounts for more than 87% of the total coffee consumption, while instant coffee accounts for less than 13%. In China, instant coffee is the largest segment of the coffee consumption market, accounting for 84% of the market share. The market share of freshly ground coffee is only about 16%.
From the above data and facts, we can see that chain brand management is the inevitable trend of coffee management, so as to increase more competitiveness. At present, the market share of ground coffee is not high enough, but with the improvement of people's quality of life, this area still has great potential. So, if you join a good brand, you can reserve enough knowledge and management literacy coffee, which the industry believes you can also play.
At present, the average Chinese consumes only 4 cups of coffee per year, while Beijing, Shanghai, Guangzhou and other big cities consume an average of 20 cups per person per year. However, a survey by the International Coffee Organization (ICO) shows that compared with the average annual consumption of 200cups by Japanese and 140cups by Koreans in neighboring countries, China's coffee consumption market has great potential.
International comparison of Coffee consumption and drinking structure
In terms of absolute quantity, coffee consumption in China is still in the doldrums. At present, the scale of the global coffee consumption market is about 12 trillion RMB. The United States is the largest coffee consumption market in the world, with an annual consumption of about 3 trillion RMB, while the coffee consumption market in China is about 70 billion RMB. However, in terms of growth rate, China's coffee consumption is growing at an annual rate of about 15%, much higher than the 2% growth rate of the global market. In terms of per capita consumption, the per capita annual consumption of coffee in China is only 0.03 kg, which is far lower than 5.6 kg in the European Union and 4.2 kg in the United States. The annual coffee consumption per capita in the world is about 1.25 kg.
- Prev
Knowing these two tricks, cafes no longer have to worry about passenger traffic.
75% of people's emotions are caused by the sense of smell. People's memory of photos is only 50% after three months, but the accuracy of recalling smells is as high as 65%. According to a study by the Monel Chemical Flavor Center in the United States, if consumers are in a pleasant environment, such as a space full of coffee or biscuits, it will not only improve their mood, but also make their behavior more attractive.
- Next
The world's second highest price coffee-Blue Mountain coffee distinguish true and false
First, Blue Mountain did not have a brand. It depended on the name of the manor. Blue Mountain is a region of Jamaica. The most famous estate producing the best blue mountain is Wallenford, which is also the most famous coffee estate. Second, Blue Mountain is very expensive. Other estates have cheap Blue Mountains, even from Jamaica, which are not grown at the proper elevation, although they are of good quality among fine beans.
Related
- How does coffee break out of rich layers? Which is better, washed coffee beans or sun-dried coffee beans?
- What are the five ways to drink American coffee? What is the difference between American coffee and Long Black? How to make quicksand ice American style? How to pull flowers in American coffee? Can I take milk in American coffee?
- What's so good about Blue Mountain, which ranks first in the world's top coffee beans? What grade does Blue Mountain Coffee belong to? What are the characteristics and taste of Blue Mountain Coffee?
- How to draw flowers in American coffee? Can American coffee draw flowers? What is the principle of latte flowers? How to kill the milk foam of coffee flower?
- Is it better to use lightly baked beans or deeply baked beans for mocha pot coffee? How to use and make a mocha pot! What should I do if the Mocha pot has a splash problem?
- What does special coffee mean? What beans are the best to make special coffee? Do you make special coffee with espresso or cold extract? Why is specialty coffee the "cocktail" of the coffee industry?
- Coffee shop specialty American production ratio step by step tutorial KFC apple bubble American practice
- What is the difference between the foam of a latte and white cappuccino? How thick should Latte's milk foam be made? What's the difference between a cappuccino and an Australian white latte?
- The right way to drink espresso! How to drink coffee best? Do I have to gulp dirty coffee?
- Take restrictions! Starbucks takes action to crack down on "coffee workers"