The present situation of Coffee Development-- International comparison of Coffee consumption and drinking structure

From the perspective of coffee drinking structure, globally, ground coffee accounts for more than 87% of the total coffee consumption, while instant coffee accounts for less than 13%. In China, instant coffee is the largest segment of the coffee consumption market, accounting for 84% of the market share. The market share of freshly ground coffee is only about 16%.

From the above data and facts, we can see that chain brand management is the inevitable trend of coffee management, so as to increase more competitiveness. At present, the market share of ground coffee is not high enough, but with the improvement of people's quality of life, this area still has great potential. So, if you join a good brand, you can reserve enough knowledge and management literacy coffee, which the industry believes you can also play.

At present, the average Chinese consumes only 4 cups of coffee per year, while Beijing, Shanghai, Guangzhou and other big cities consume an average of 20 cups per person per year. However, a survey by the International Coffee Organization (ICO) shows that compared with the average annual consumption of 200cups by Japanese and 140cups by Koreans in neighboring countries, China's coffee consumption market has great potential.

International comparison of Coffee consumption and drinking structure

In terms of absolute quantity, coffee consumption in China is still in the doldrums. At present, the scale of the global coffee consumption market is about 12 trillion RMB. The United States is the largest coffee consumption market in the world, with an annual consumption of about 3 trillion RMB, while the coffee consumption market in China is about 70 billion RMB. However, in terms of growth rate, China's coffee consumption is growing at an annual rate of about 15%, much higher than the 2% growth rate of the global market. In terms of per capita consumption, the per capita annual consumption of coffee in China is only 0.03 kg, which is far lower than 5.6 kg in the European Union and 4.2 kg in the United States. The annual coffee consumption per capita in the world is about 1.25 kg.