The present situation of Coffee Development-- International comparison of Coffee consumption and drinking structure
From the perspective of coffee drinking structure, globally, ground coffee accounts for more than 87% of the total coffee consumption, while instant coffee accounts for less than 13%. In China, instant coffee is the largest segment of the coffee consumption market, accounting for 84% of the market share. The market share of freshly ground coffee is only about 16%.
From the above data and facts, we can see that chain brand management is the inevitable trend of coffee management, so as to increase more competitiveness. At present, the market share of ground coffee is not high enough, but with the improvement of people's quality of life, this area still has great potential. So, if you join a good brand, you can reserve enough knowledge and management literacy coffee, which the industry believes you can also play.
At present, the average Chinese consumes only 4 cups of coffee per year, while Beijing, Shanghai, Guangzhou and other big cities consume an average of 20 cups per person per year. However, a survey by the International Coffee Organization (ICO) shows that compared with the average annual consumption of 200cups by Japanese and 140cups by Koreans in neighboring countries, China's coffee consumption market has great potential.
International comparison of Coffee consumption and drinking structure
In terms of absolute quantity, coffee consumption in China is still in the doldrums. At present, the scale of the global coffee consumption market is about 12 trillion RMB. The United States is the largest coffee consumption market in the world, with an annual consumption of about 3 trillion RMB, while the coffee consumption market in China is about 70 billion RMB. However, in terms of growth rate, China's coffee consumption is growing at an annual rate of about 15%, much higher than the 2% growth rate of the global market. In terms of per capita consumption, the per capita annual consumption of coffee in China is only 0.03 kg, which is far lower than 5.6 kg in the European Union and 4.2 kg in the United States. The annual coffee consumption per capita in the world is about 1.25 kg.
- Prev
Knowing these two tricks, cafes no longer have to worry about passenger traffic.
75% of people's emotions are caused by the sense of smell. People's memory of photos is only 50% after three months, but the accuracy of recalling smells is as high as 65%. According to a study by the Monel Chemical Flavor Center in the United States, if consumers are in a pleasant environment, such as a space full of coffee or biscuits, it will not only improve their mood, but also make their behavior more attractive.
- Next
The world's second highest price coffee-Blue Mountain coffee distinguish true and false
First, Blue Mountain did not have a brand. It depended on the name of the manor. Blue Mountain is a region of Jamaica. The most famous estate producing the best blue mountain is Wallenford, which is also the most famous coffee estate. Second, Blue Mountain is very expensive. Other estates have cheap Blue Mountains, even from Jamaica, which are not grown at the proper elevation, although they are of good quality among fine beans.
Related
- It's a huge uproar! Well-known brands use "prefabricated concentrate" for cold extraction?!
- The store was exposed to mice running around! Mixue Ice City urgently apologizes!
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!