Knowing these two tricks, cafes no longer have to worry about passenger traffic.

75% of people's emotions are caused by the sense of smell. People's memory of photos is only 50% after three months, but the accuracy of recalling smells is as high as 65%. " According to a study by the Monel Chemical Flavor Center in the United States, "consumers who live in a pleasant smelling environment, such as a space full of coffee or biscuit aroma, will not only feel better, but may also make their behavior more attractive." even altruistic friendliness. " Therefore, while creating the uniqueness of the brand, the aroma not only enhances the image of its high-quality coffee, but also enhances customers' love, viscosity and impression of Starbucks, and improves the rate of customer turning back.

Aroma can attract some consumers, so how to let more people know their cafe, a small card can make a big difference. For example, Starbucks launched a Starbucks card, which allows consumers to buy three get one free, buy two get one free, and buy one get one free. Starbucks has made a good explanation on this point.

One of the main reasons for the establishment of the global Starbucks coffee kingdom is the consistent feeling of the store. In addition to music, elegant furnishings and comfortable lighting, the most important thing is that the store is full of strong coffee aroma. Coffee originated in Ethiopia, popular in the Arab region, and then its influence spread to Europe and America. It can be said that coffee is the factor in the blood of western countries, and the coffee culture is deep-rooted. In China, coffee is more like an imported product, and people's acceptance of coffee still needs a process. Cafes need not only to provide a cup of fragrant and high-quality coffee, but also to gradually cultivate consumers' habit of drinking coffee is the right way to manage it.