Cold Coffee has become a new favorite-occupying the most popular coffee title in major coffee shops
Cold coffee is so popular and its good taste is inseparable, not only does it not have a sour taste, but the coffee tastes more mellow. SCAE senior barista said that in terms of flavor, high temperature will decompose tannic acid in coffee into pyroacetic acid, causing sour and bitter feeling. Studies have shown that cold extraction coffee has 67% less acid than hot extraction. Therefore, compared with hot extraction coffee and iced coffee after hot extraction, coffee made by cold extraction process has lower acidity and is generally welcomed by people.
In addition, low temperature conditions and long-term contact with coffee powder make it difficult to extract only small molecular flavor substances, such as flower and fruit flavors, while those with large molecular flavors, such as smoky flavor and baking flavor, are difficult to extract. That's why cold coffee doesn't smell like a sensory aroma, but it tastes smoother, richer, more layered, sweeter, and less greasy.
Starbucks staff also said that unlike most brewing methods that use high-temperature water to extract coffee, cold-extracted coffee uses cold water for a long time. Slow extraction with time replaces rapid extraction with heat, making cold coffee better bring out the sweetness and smooth taste of coffee itself, which is a must for coffee lovers.
It can be said that ice extract coffee has occupied the most popular coffee title of major coffee shops this summer. Coffee brands such as Starbucks have received good market response after launching ice extract coffee, and its good taste experience has conquered many coffee lovers. It seems that this coffee product that has entered the Chinese market soon will usher in a larger market space. Cold coffee will become a new favorite in summer.
"Cold extract is sold out again!" This is a phrase that fans often lament recently. Since Starbucks launched cold coffee, it has often been sold out. Although cold-extracted coffee is not new in Europe and America, in China, this specially crafted coffee has become a new favorite of coffee powder this summer, attracting great attention. Netizens have been in micro bo, friends in the sun out of their own views on cold coffee, some netizens commented that "cold coffee and summer more oh", there are also netizens suggested to drink cold coffee can be accompanied by iced milk, and some netizens are happy to share their own experience in making cold coffee, a time, cold coffee online fame is full of vision.
In addition, many boutique coffee shops are also seizing this trend, launching a variety of cold-extracted coffee products, and because cold-extracted coffee can be prepared in large quantities in advance, compared with a small amount of fresh coffee, the operating pressure is much less, so cold-extracted coffee is also very popular with coffee shops.
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The domestic coffee market has ushered in a period of rapid development-brand competition has become increasingly fierce.
Wang Zhendong, secretary general of the Shanghai Coffee Association, believes that the continued increase in investment in the mainland by other foreign chain stores will have a huge impact on Starbucks. However, these are not enough to shake the position of Starbucks, for Starbucks, the biggest enemy is itself. Shen Meng, a mainland financial expert and executive director of Xiangsong Capital, believes that Starbucks developed rapidly in the early days of the mainland, opening a large number of stores.
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Knowing these two tricks, cafes no longer have to worry about passenger traffic.
75% of people's emotions are caused by the sense of smell. People's memory of photos is only 50% after three months, but the accuracy of recalling smells is as high as 65%. According to a study by the Monel Chemical Flavor Center in the United States, if consumers are in a pleasant environment, such as a space full of coffee or biscuits, it will not only improve their mood, but also make their behavior more attractive.
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