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The future sunrise industry in Yunnan: coffee symbolizes warmth.

Published: 2026-03-14 Author: World Gafei

Last Updated: 2026/03/14, In Jinma Square, five second-grade children also joined the ranks of volunteers, accompanied by their parents to send a warmth to Chuncheng. The parents of one of the children think: it is very meaningful to participate in such activities, they usually work hard, and they can very much appreciate the hardships and difficulties of outdoor workers who are still struggling in the front line of the holiday, and hope that their children will participate in such activities.

In Jinma Square, five second-grade children also joined the ranks of volunteers, accompanied by their parents to send a warmth to Chuncheng. The parents of one of the children thought: "it is very meaningful to participate in such activities. I usually work hard, and I can very much appreciate the hardships and difficulties of outdoor workers who are still struggling on the front line during the holiday. I hope that my children will not only realize the hard-won fruits of labor in such activities, but also let their children learn to care about others. I hope that similar activities can be carried out more frequently in the spring city, so that the spring city will be warmer.

"Coffee symbolizes warmth. As a sunrise industry in Yunnan in the future, coffee should also warm our spring city like the sun, warm and salute those who still cling to their posts silently during the holidays. Many people think that coffee is imported, but it has been cultivated in Yunnan for more than a hundred years. This time, I took to the streets to interact with the public to tell you that Yunnan coffee is with you regardless of winter and summer. I would also like to thank China's well-known trademark Hougu Coffee for providing coffee for the event. " Hu Lu, vice president of Yunnan Coffee Industry Association, said

It is reported that this event has set up a total of five points, which radiate the whole of Kunming from east to west, north and south, namely, Jinma Square, Guandu Square, South Asia style Park, New Workers' Cultural Palace and Tongde Square.

In 2017, New Year's Day, at the beginning of the New year, the Yunnan Coffee Industry Association launched a campaign to "warm the Spring City with a cup of coffee". More than 60 volunteers took to the streets to deliver a bottle of coffee to outdoor workers such as traffic police, sanitation workers, bus drivers and hard-working salesmen, as well as a warm one.