Boutique coffee recommendation: a brief introduction to the quality of different brands of Kopi Luwak
Kopi Luwak (Kopi Luwak), refers to the musk cat feces out of coffee beans made of coffee, Kopi Luwak is a kind of coffee, not a brand. There are many different brands, quality and prices of Kopi Luwak, how to choose?
Different varieties of coffee trees produce coffee with different flavors and grades. Coffee farmers' handling, origin, soil and climate all affect the taste of coffee. Different producing areas and varieties of coffee have their own strong personalities. Therefore, even if we find the same kind of civets to "brew", the taste of the coffee will be different.
Among the many Kopi Luwak, the most expensive is wild raw beans in Indonesia, followed by the Philippines, and cheaper in Vietnam. There are also so-called "A" cat droppings. Coffee beans are excreted by hand-fed civets and may even be excreted by other animals. Wild musk cats live in nature and are free to choose beans. Because the cat has a sharp mouth, does not eat beautiful beans, and only chooses freshly ripe fruits rather than old ones, the coffee beans selected must be of the best quality and have no defects, and there is no such guarantee for feeding. The quality of the discharged beans varies. Coffee beans are reviewed by experts and international buyers for aroma and concentration. It is difficult for ordinary consumers to tell the true quality of coffee from the appearance of the packaging.
On the other hand, it is best to drink Kopi Luwak and grind it. Coffee that is ground with raw beans is much fresher than pre-ground coffee. Why? Because oxygen is the killer of coffee beans. After the coffee beans are ground into powder, the oxidation is accelerated, it will "die" within an hour, and the aroma and flavor will be lost in a few minutes. Even the most advanced and expensive coffee can not drink its rich taste. Fresh and ground Kopi Luwak, no bitterness and acerbity, long aftertaste, mellow and delicate. If you buy instant packaging or brewing, it is normal to find that the taste and texture of coffee are not much different from those of ordinary bargains, and it is normal that you do not feel amazing. It is not the problem of your blending technology, but that the coffee beans have been oxidized and lost their original taste.
At present, most of the five-star hotels serving Kopi Luwak in Hong Kong offer POD of the Cafe Li é geois brand. POD is a coffee powder pod, a coffee powder pod specially designed for brewing espresso (espresso), which is used instead of raw coffee beans. POD is a coffee bag similar to a tea bag, which first grinds the coffee beans, presses them into a cake, and then packages them independently in vacuum. Although POD is fast food coffee, it cannot be brewed in a cup like a tea bag, and a special high-pressure espresso machine must be used. The freshness and stability of POD coffee will be worse than that of raw coffee beans. Coffee é Li é geois is a French brand that buys different high-quality coffee beans from all over the world, including Indonesia, processes and roasts them, and sells them in their own packaging. If you want to drink freshly ground Kopi Luwak, consider a small coffee shop.
Pay attention to the following clip of Chen Hao. At 1:11, coffee washed out with coffee powder pods (POD) in Continental Hotel (Intercontinental) has a light brown coffee oil (creama) on the surface. Coffee oil with dark color is better, if it is light brown, there are many possibilities, one is that the coffee beans are not fresh, or the water temperature or time of the extraction is wrong. The clip is more obvious at 11:38.
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Tell you why to boycott the world's most expensive coffee-Kopi Luwak?
Kopi Luwak is made in Indonesia. In the early 18th century, the Dutch established coffee plantations in the Indonesian colonies of Sumatra and Java, and banned locals from picking and eating their own coffee fruits. Indonesian locals inadvertently found that civets love to eat these coffee fruits and will drain the beans intact when they poop. Kopi Luwak is the only place in the world
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Coffee Business: from Kopi Luwak to Starbucks to Brand Marketing
Coffee is a consumer product that comes from Europe and the United States. Brands and products that are popular in developed countries have a natural advantage in going global, which is also a reflection of people's own needs. In the process of shaping the location of the coffee shop, the operator successfully implanted its own brand store into the landmark building with the help of the local people's admiration and familiar recognition of the local architecture.
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