Coffee books recommend: "I can't imagine life without coffee."

"I can't imagine life without coffee." Starbucks

"I can't imagine life without coffee." page 51.

When it comes to the United States, we have to mention Starbucks, a brand that has attracted worldwide attention and a leader in the coffee industry.

As the saying goes, "if I'm not at Starbucks, I'm on my way to Starbucks." The reason why people change the original sentence "I am not at home, in the coffee shop; not in the coffee shop, or on the way to the coffee shop" to "Starbucks" is because Starbucks has gradually become synonymous with the coffee shop; and now Starbucks not only represents coffee, but also represents a phenomenon and taste.

I can't imagine living without Coffee, p. 52

This is Starbucks Avenue! As the saying goes, all roads lead to Rome. Now you know why everyone is on their way! This also shows the wide distribution of Starbucks stores in the United States. In Washington, for example, Starbucks' store coverage has surpassed that of McDonald's.

? Starbucks spirit?

As I just said, Americans should yell no matter what they do! This is the typical American spirit, and some people call it "Starbucks spirit".

The Starbucks Spirit gives the impression that this may not be the best coffee, but it looks like it must be the best. Americans also apply this spirit to other fields, and they all do it in a good way. Maybe that's why the United States has become one of the most influential countries in the world?

In the United States, it can be said that everyone loves Starbucks. If they were asked to comment on Starbucks coffee, they would say, "Two words: fantastic coffee." ) and love not only by ordinary people and stars, but also by the president! There is not a saying: "take a walk in Hollywood, Starbucks will not leave." Another sentence said, "what is the most popular thing in Hollywood?" Stars, Starbucks and dogs. "

? the evolutionary history of the Mermaid?

I believe that many people like Starbucks, not only like its coffee, but also like the Starbucks logo (logo), a considerable number of people are aimed at this "mermaid". As the saying goes, "Women's Eighteen changes" looks so temperamental now, but who hasn't had the past? in the last century, she had the feeling of a restricted movie: on the dark brown logo, she wore a crown, long hair, long bare arms and the upper body. the two tails of the lower body are bent to the left and right respectively. I always feel like playing cards Q, too.

It is said that this is a character in the 15th century Greek mythology, a siren called Siren, a half-human and half-bird siren, who is used to seducing with a beautiful song.

A sailor who causes a ship to hit a reef or sail into dangerous waters. Plus mythology, doesn't it sound more frightening?

Later, Starbucks thought the pattern was too explicit, so it put its long hair in front of its body to cover its chest, revealing only part of its arms and body. From this we can see that although Americans seem to be very open, they are still very conservative. Then change the slogan "COFFEE.TEA.SPICES" (coffee. Tea. Spices) to "FRESH ROASTED COFFEE" (freshly roasted coffee), indicating that Starbucks has shifted its focus to coffee, although the logo itself does not seem to be much different. Later, Starbucks finally came to its senses and felt that the "girl" was really a little hard to watch, so it decided to "shave her face"! The tail, wavy hair and body lines become more geometric, leading to a new logo. It seems that the effect of "plastic surgery" is very good, and the classic green appears, at the same time, the separator "." is changed to "★", and only "COFFEE" is retained on the slogan, indicating Starbucks' determination to make coffee well.

However, it seems a little indecent to face customers with their lower body open and belly button exposed all the time. So Starbucks decided to change it again. Then came the longest-used logo, ──, focusing on the upper body, making a "yeah" gesture and smiling to attract customers. This really played a very good effect! Since then, Starbucks has gained a reputation all over the world.

Even though it was a success, Starbucks decided to change the logo again in ○ 2011. The pattern remains roughly the same, while the removal of logo borders and text shows that Starbucks is not only focused on coffee, but also on other areas. 2 ○ in 2015, Starbucks began to operate beer and wine, which are sold in many stores in North America. I wonder if the sub-brand "BARBUCKS" will be launched one day to let the mermaid hold the wine bottle in one hand and the wine glass in the other.

Judging from the evolution of the Starbucks logo above, I predict that the Starbucks logo will become like this ── in 2023 when the second ○.

Inconceivable Life without Coffee, p. 55

The conclusion is that the evolution of Starbucks' logo from the ○ era in the last century to the beginning of this century is actually a process of "narrowing the focal length".

Excerpt from this article: I can't imagine Life without Coffee

Author / Zola (@ Zola)