Cofco has opened a new tea shop, and the cafe that opened last year may have closed.

The brand, called Xueyi Tea Sound Nevecha, is located on the first floor of Dayue City, Jing'an District, Shanghai.

one

Cofco opened a tea shop in Shanghai.

At the end of April, Cofco opened a tea shop in Shanghai.

The brand, called Xueyi Tea Sound Nevecha, is located on the first floor of Dayue City, Jing'an District, Shanghai.

Inside the ▲ experience Store

Its brand side said that this is a fashionable healthy tea life experience hall with "tea" as the core theme and a collection of tea drinks, tea meals, tea and tea derivatives.

In the tea products, there are a total of 30 kinds of tea drinks, including fruit tea, herbal tea, cold extract ice drop tea, original leaf tea, the price ranges from 26 yuan to 68 yuan.

The ▲ tea drink menu does not seem to have the current popular "popular style".

There are also a lot of retail tea prepackaged products.

The packaging of ▲ tea products is very exquisite

Its tea-making machines are also common in new-style tea shops.

▲ iced tea

In the tea meal, the variety is very rich, in addition to all kinds of afternoon refreshments, ice cream, desserts, more than 60 kinds of spaghetti, seafood, salad, baked rice and so on.

▲ food is mixed with tea and cooked at low temperature.

two

The cafe opened by Cofco last year may be closed.

In fact, it is not difficult for people in the industry to find that the thinking of the whole tea shop is the same as that of the cafe opened in Beijing last year.

In January 2016, Cofco opened a low-key coffee shop behind Beijing CBD Wanda (Portal: Cofco opened a coffee shop. Is another chain brand going to rise? ).

In this cafe called "Kofino", in addition to coffee and tea, there are also some coffee hanging earbags, traditional tea and so on.

The cafe that ▲ used to run

However, the current status of the cafe is "closed". The service number in the store has not been answered for several times, or has been closed.

▲ is "suspended" on Dianping.

The latest comment from ▲ stays in March.

three

The opening of stores in supply chain enterprises is actually cross-border.

Why does the powerful Cofco Group open cafes and tea shops?

In the end, Cofco's advantage lies in its supply chain. The raw materials of coffee beans and tea can be supplied at home, and even the site is chosen in Dayue City, which is owned by Cofco itself.

▲ Dayue City and other commercial real estate, under the control of Cofco Group

However, some people in the industry have pointed out that the opening of stores in the supply chain seems to be a train, but in fact it is cross-border.

Your raw materials and quality are guaranteed, but often the brand and experience is the deficiency. This has been fully exposed from the name and pale door design of Cofco Cafe Cafe.

In fact, there have been cases of table food and organic food suppliers opening restaurants in China before, and the general feeling is still a bit "isolated".

For these suppliers who are used to Volkswagen 2B transactions, 2C retail needs more delicate temperature and humanization.

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