Starbucks' success depends on China to open a store within 15 hours.
Chinese mainland is the "gold rush" for some multinational companies and a major driver of Starbucks' results in the second quarter of fiscal 2017. Photo Fei Chinese mainland local Starbucks. (central News Agency file photo)
(central News Agency, Taipei, 3rd) Chinese mainland is the "gold rush" for some multinational enterprises, and it is also the main driving force behind Starbucks' performance in the second quarter of fiscal 2017. Johnson, president and CEO of Starbucks, said that in the coming decades, it will continue to open one store every 15 hours to expand the mainland market.
The Chinese mainland market became the main driver of Starbucks' performance growth in the second quarter of fiscal 2017, Interface News reported today. On a conference call for the first time since the announcement of the results, Chinese mainland District CEO Wang Jingying was invited to report independently in the middle of the night.
Chinese mainland's quarterly results showed that same-store sales in the global and US markets grew 3 per cent, below Wall Street analysts' expectations; however, Starbucks same-store sales rose 7 per cent.
Johnson (Kevin Johnson), president and CEO of Starbucks, said that since Starbucks first entered the Chinese mainland market 18 years ago, the business performance has never been so strong. Wang Jingying, CEO of Chinese mainland, attributes the growth to beverage, food and digital innovation.
Specifically, the cycle for Starbucks to launch time-limited new products is shorter and more in line with seasonal demand. Starbucks' second coffee roaster and Zhenxuan restaurant will also open in Shanghai.
In addition, Starbucks adopted the WeChat Pay system at the end of 2016 and promoted the "saying with stars" service on Wechat platform in February this year, allowing consumers to give Starbucks virtual e-coupons to friends, which is also seen as a way to attract new customers.
In 2016, Chinese mainland proposed to set up 5000 stores by 2021, and by the end of the same year, it had already achieved half of its goal of 2628 stores, surpassing the Japanese market to become the largest overseas market by Starbucks stores.
Johnson said that in the coming decades, Starbucks will continue to expand its market at Chinese mainland at an average rate of opening a new store every 15 hours.
- Prev
"Mazu Xu Zhimo" Cao Yixiong turned the abandoned tunnel into a bookish cafe.
Wen / Liu Xiaoyi / Liu Meiyu, former director of culture in Lianjiang County, Cao Yixiong, devoted himself to the deep ploughing of Mazu's local culture for 20 years. After leaving office in 2015, he made painstaking efforts to organize 12 military strongholds in Mazu, and opened an independent bookstore combining cafes and residential accommodation. It has become the only independent bookstore in Mazu so far, and it is also the first military tunnel bunker bookstore in the country! For 20 years, he has been promoting
- Next
The first Financial theme Creator Cafe opened in Yuanyu Ecological Zone
Xi'an Financial and Business District, the first pioneer coffee with the theme of finance, opened on May 3. A financial and industrial ecological think tank coffee shop, which aims to gather people, gather wealth, share resources, share platforms and share interests, opened in the ecological zone of Xi'an. At the opening ceremony, Mr. Luo Bin, the partner of the garage coffee brand of the world's first coffee shop with the theme of entrepreneurship and investment, entered.
Related
- Remove the perimeter! Naixue's largest flagship store in the world quietly closed!!
- Manner Co-branded Cup is a literary style?! Netizen: I almost didn't recognize it
- How to make bubble ice American so that it will not spill over? Share 5 tips for making bubbly coffee! How to make cold extract sparkling coffee? Do I have to add espresso to bubbly coffee?
- Can a mocha pot make lattes? How to mix the ratio of milk and coffee in a mocha pot? How to make Australian white coffee in a mocha pot? How to make mocha pot milk coffee the strongest?
- How long is the best time to brew hand-brewed coffee? What should I do after 2 minutes of making coffee by hand and not filtering it? How long is it normal to brew coffee by hand?
- 30 years ago, public toilets were renovated into coffee shops?! Multiple responses: The store will not open
- Well-known tea brands have been exposed to the closure of many stores?!
- What are "nourishing beans" and "waking beans" in coffee? Do the coffee beans have just been roasted and need to be left for a while before sealing?
- Hunting for surprises?! Aunt Shanghai launches "Xiao Gong Ju Doll" causing controversy
- New progress! Starbucks selects buyers for its China business?!