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Tim Hortons coffee chain will enter the UK next month.

Published: 2024-06-03 Author: World Gafei

Last Updated: 2024/06/03, Tim Hortons, a Canadian chain of branded coffee, is accelerating its expansion outside the US. Following the opening of two stores in the Philippines last year, an agreement was announced in January with Mexican investors, while branches in the UK will open next month. Copyright www.rcinet.ca Wechat: radio-canada Resta, parent company of Tim Horton

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Tim Hortons, the Canadian branded coffee chain, is accelerating its expansion outside the US. Following the opening of two stores in the Philippines last year, an agreement was announced in January with Mexican investors, while branches in the UK will open next month.

"We may not be able to capture most of the UK coffee shop market any time soon, but we are optimistic about it," said Daniel Schwartz, chief executive of Restaurant Brands International, Tim Horton's parent company. At present, 80% of the market for Tim Horton is still in Canada.

©Horton is doing brisk business at his coffee shop in New York, USA. ©Horton

In order to attract more consumers, the coffee giant is also revising and enriching the menus of foreign stores. For example, in order to better adapt to the British taste, added a kind of espresso-based beverage Flat white, as well as bread and cream sandwiches. Schwartz believes that sweet balls like Timbits should be in line with British tastes and hobbies, and the preliminary experiment got a positive response.

Tim Horton's first branch in England was in Glasgow because it was a city with more students. Tim Horton plans to expand to the rest of the UK in the next 12 months, but London is not on the expansion list. Part of the reason is that there are already many coffee shops and the competition is too fierce.

According to the latest report on October 2, 2016, Starbucks has 898 stores in the UK. The Costa Rican coffee chain operates more than 2000 stores in the UK, while Caffe Nero has more than 600 stores around the world, most of them in the UK.

The British coffee shop market rose 37% between 2011 and 2016 to 3.4 billion pounds ($6 billion), according to market research firm Mintel. It is expected to reach 4.3 billion pounds ($7.7 billion) by the end of 2021.

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Very cool article!