Just after drinking Chanel coffee, Bobbi Brown coffee shop came again! What other tricks do you have for big names?

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

What is the hottest and hottest thing right now?

It's definitely a coffee shop for all kinds of make-up brands!

Grandma Xiang's flash store Coco Caf é just ended not long ago.

On the first day of opening, there was a queue at 8: 00 in the morning.

The door at 10:30 was already a sea of people!

There are not so many customers.

But only 20 people can be arranged for each entry.

The queue has almost reached saturation.

CHANEL coffee is very popular.

There are three flavors to choose from: latte, mocha and American style.

Waited outside the door for more than an hour

In exchange for more than ten minutes of experience time.

A lot of people didn't have time to take pictures.

I was told that the coffee was gone and the store was going to be cleared.

If you still have to stand in line and freak out!

It doesn't matter, because.

Bobbi Brown capsule Air cushion Cafe

It's coming to Mordu again!

Time: 22 May to 28 May

Address: 1 / F, Raffles Plaza, Huangpu District, Shanghai

Bobbi Brown capsule Air cushion Cafe in Damodu

I heard that I made a lot of preparations!

Modu's capsule air cushion cafe is amazing.

There is an unexpected cool techs coffee.

3D printing coffee machine!

You can print your favorite pattern directly on the coffee.

By relying on it, you can play a day in moments!

Such a painstaking design

Look what it has done to our retail industry!

Except for Chanel and Bobbi Brown

In fact, there are many other reasons in the world.

A pop-up store created by luxury brands.

Let's follow the editor to take a look at the pop-up stores of these fashion brands recently.

Armani "make-up classroom" in London, England

Not long ago, Armani opened the world's only Armani Box beauty shop in London, England. The most unusual thing is that the teaching experience of skin care and makeup can be carried out here.

Armani Box clerks are called face designers (FaceDesigners), not sales consultants or makeup consultants. They will keep asking questions, asking for advice, trying and revising constantly to provide personalized make-up service for every customer. From choosing perfume to spray on paper towels that protect the cleanliness of customers' clothes, enter a series of procedures such as cleansing, bottom makeup, color makeup, etc., facial designers will recommend products in each link and explain the sequence and method of use, and the whole process will be recorded on an Ipad at the top left of the counter.

This is the most critical part of the whole experience. Compared with the "disposable" makeup consultation service provided at the ordinary cosmetics counter, the makeup experience in Armani Box is for customers to study and learn over and over again, because this video, together with the official makeup teaching video produced by Armani, will be packaged and sent to the customer's email. In addition to video, face designers will hand-write a paper experience report, summarizing all the products used for customers' reference.

Different from Armani's black glossy counter in the mall, Armani Box's interior design hue chooses red, which is the most classic Armani red in the brand's lipstick line. A copy of the gorilla sculpture that designer Armani himself collected in his office was placed in front of the store, and the color was also chosen for this classic red. In other areas of the store, there are also experiential functional areas such as big-head sticker, perfume experience area and VIP trial area, and a series of unique and intimate service measures have become a more direct reason for customers to come to the store and buy.

Hong Kong, China, Lancome Casino

Lancome played the psychological card in the 3.8 International Working Women's Day celebration held this year. With the theme of "smile", "Good Day to Smile Pop-up Store" has been set up in Causeway Bay, Hong Kong, to encourage women to live a beautiful life with a positive and optimistic attitude.

A string of brightly colored hanging display boards in the store are full of positive energy encouraging words to encourage women to be "Keep Smile" in their busy lives. If customers join the "smile lip makeup" experience, they can not only choose the most suitable lip color among many colors under the guidance of professional makeup artists, but also upload their own photos through the "shadow is Photo booth" device set up in the store, and get Lancome's products as a reward.

In addition, the store also placed a "clip doll" game console and other facilities, inside the "doll" is actually Lancome cosmetics and skin care products, customers can grab at will, for female customers, it is both fun and practical.

"Laundromat" Herm è s, Kyoto, Japan

At the end of last year, Herm è s opened a nine-month limited store on Huayan Road, only Garden, in Kyoto, Japan. The interior designed by Japanese designer Koichiro Koichiro, with the classic orange color of the brand and a wooden display shelf with movable function, makes the store full of strong traditional Japanese style.

The shop does not take selling goods as the sole goal, but exhibitions the traditional craftsmanship of Herm è s, and the theme changes every 1 to 2 months. The first theme of the store is "silk scarves". Through the "HermesMatic" activities related to silk scarves, we commemorate the 80th anniversary of 2017 as a 90 x 90 cm square silk scarf.

Therefore, there are rows of orange washing machines and clothes dryers in the shop, and customers can bring their own scarves for cleaning and drying. These washing machines also use the re-dyeing principle, which can dye the old silk scarves blue or pink on the spot, thus "rejuvenating".

Although flash stores have become a common marketing tool for fashion brands.

It's usually more fun and original than a regular store.

In order to stir up the topic quickly.

But the truth is,

From the innovation of the design and service of these stores

We can also pry out

Now consumers can be hit by what kind of "tricks".

* the picture is from the Internet *

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