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If the self-service freshly ground coffee machine is spread into the campus and scenic spots, will the self-service coffee form a regional brand?

Published: 2026-03-14 Author: World Gafei

Last Updated: 2026/03/14, Exchange of professional baristas, please pay attention to the coffee workshop (Wechat official account cafe_style) self-service coffee opportunities to form a regional brand? Self-service unmanned equipment is the tuyere right now, and we have also introduced some of the various types of machines, of which the self-service coffee machine is closely related to the upgrading of consumption. Because the machine sells freshly ground coffee, which is of higher quality than instant coffee.

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

Does buffet coffee have the opportunity to form a regional brand?

Self-service unmanned equipment is the tuyere right now, and we have also introduced some of the various types of machines, of which the self-service coffee machine is closely related to the upgrading of consumption. Because the machine sells freshly ground coffee, it is of higher quality than instant coffee, cheaper than Starbucks and more convenient to buy.

China's coffee market is about 70 billion yuan, and the ratio of instant, ready-to-drink and current grinding is about 7:2:1, and the proportion is gradually increasing with the increase of per capita GDP. According to the previous report of 36 krypton, traditional cafes have some problems, such as overweight asset structure, large upfront investment, high operating cost, long profit cycle and so on, which do not meet the preference of VC, while automatic coffee vending machines have the advantages of small size, easy to roll out and relatively short profit cycle, so they gradually get capital attention.

The E-Le drink introduced today is a self-service coffee machine operating brand from Guangzhou. In addition to freshly ground coffee, it also sells cold drinks, herbal tea and other drinks. The price of coffee is about 10 yuan and the drink is about 8 yuan.

It is understood that compared with relatively mature self-service vending machines such as Youbao, self-service coffee machines have not been developed for a long time in China, and when it comes to coffee grinding, machine manufacturers still have a lot of room for improvement.

The machine used in E-Le drink adopts Swiss grinding technology and has the function of automatic cleaning and disinfection. The machine makes a cup of freshly ground coffee for about 40 seconds. The machine covers an area of 0.7 square meters and has a 27-inch display screen, which can be used for the operation of the machine itself and advertising. E-Leyin has laid dozens of machines in Guangzhou and plans to lay out 100 in the first half of the year. Each machine sells an average of 30 cups of coffee a day. Every 20 machines need to be maintained by one person and replenished every three days.

The characteristic of intelligent coffee machine is that it can realize the remote monitoring and management of coffee machine through hardware sensor and Internet of things. For users, they can locate nearby machines and place orders remotely. In terms of software and hardware upgrades and system development, according to Fan Baicheng, director of e-drink operations, they have two advantages. First of all, there is the advantage of the team. the founding team includes experts and professors who have been researching and developing from the Internet of things for more than 20 years, as well as a partner of Delson Group, the first intelligent unmanned factory for the production of MEMS sensors in China. In addition, Eleyin recently reached a cooperation with Microsoft and Jinan University to jointly develop cloud systems, with a higher security factor in terms of underlying architecture, secret key management and virtual currency management.

Under the same circumstances, the taste of coffee will affect consumers' repurchase. The coffee formula of e-Le drink is developed with the assistance of Guangdong Coffee Association, and the default formula is slightly stronger than other coffees on the market. In addition, consumers can mix their own coffee, milk and sugar ratio, in addition to coffee, optional drinks include freshly brewed tea, snow dew, juice, herbal tea, etc., a total of 20 SKU.

When laying the machine, there are three types of scenes that Ele drinks want to cover: the first is closed scenes with large passenger flow, such as cinemas; the second is semi-closed scenes such as schools, hospitals and office buildings; and the third is open scenes, such as shopping malls and tourist attractions.

Fan Baicheng said that because the project itself is the alumni fund and incubator of Jinan University, they have the advantages of alumni resources and channel resources in Guangdong. For example, they have laid five machines in places with a large number of people in Jinan, and they sell 100 cups a day at their best. For example, they have reached a cooperation with the tourist attraction, the Guangzhou wharf, which has a passenger flow of 2.5 million-3 million a year, laying coffee machines in the scenic spots and opening the functions of buying tickets in the system.

In the future expansion to cities outside Guangzhou, Eleyin currently adopts a variety of joining models, which are divided into three modes: city partner, investment and cooperation according to different situations.