Deep good article | CAFFE PASCUCCI a coffee show, hitting half of the cafes in China.

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The entrepreneurial coffee that used to be hot in China is hot and cold. Take Changsha as an example, a start-up coffee in Hexi University Town welcomed 10 entrepreneurial teams from college students as soon as it opened. However, half a year later, not only did the number of resident teams become 0, but even the second floor used to show the achievements of entrepreneurs. Also forced to transform the book. There are many examples of such entrepreneurial coffee, mass innovation space transformation and even bankruptcy, and first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen bear the brunt. (the news source is from iRui.com)

Who did you hit in the face in a coffee show in ▌?

This year, May in Beijing is even hotter than usual, when a flight from Europe landed in Beijing with Italian coffee master cup champion Eddy. He is not only the chief barista of Italian coffee brand CAFFE PASCUCCI in 134 years, but also the "national treasure" coffee man in Italy.

Eddy was invited to attend the Beijing CAFFE PASCUCCI International High-end Coffee Fair. Unlike sharing Italian coffee in other European cities or Hong Kong in the past, this time his suitcase was filled with a lot of this year's "excellent cup" coffee beans. He hopes that Chinese friends can taste the beauty of this gift while fresh, but I regret that even entrepreneurs who own a cafe in China, there are many people who do not know the value of a cup of excellence.

The tasting attracted Beijing coffee industry bigwigs, avant-garde media, venture capitalists and baristas, with no passionate hosts and PPT speeches full of entrepreneurial legends.

There is nothing to do with coffee in this show. Eddy leisurely explained to the guests the details of Italian handmade coffee, demonstrating the most classic hand-made coffee, French pressure pot coffee, Italian flower, and so on. A friend who returned from studying in Europe was gratified that CAFFE PASCUCCI had not deteriorated from Italy to China. This is the most practical coffee tasting I have ever attended in Beijing. More than half of the cafes in China are fast-food cafes, giving petty capitalists a place to hold X, and they don't know anything about coffee culture at all! Hit me in the face!

▌ bid farewell to fast food cafes, the purer the more reliable

Italian coffee, like the fashion of Milan, Italy, is famous all over the world, witnessing the rise and fall of Italy. CAFFE PASCUCCI is a classic coffee brand run by the Italian Pascal family for three generations and enjoys a worldwide reputation, with more than 1500 stores in more than 60 countries around the world.

This big family not only has its own organic plantation, but also devotes itself to selecting the most valuable coffee beans from all over the world; it adopts slow roasting technology to make coffee beans like wine grapes, showing a rich three-dimensional taste with climate, latitude, soil and other factors. Snow flowers, Kangfasa and PASPUCCIO made of such coffee beans have become the delicious representatives of this brand.

And many fast-closing founder coffee, mass creation space is more like a fast entrepreneurial model to take off in front of the capital tuyere, selling only coffee-flavored drinks. Even Xing Dad Coffee has never been able to enter Italy and has been ridiculed as instant-boiled fast food coffee by the Italians, not to mention a group of children who want to use the coffee culture to start a utilitarian business.

▌ Orthodox Italian Coffee has entered China, and the era of national coffee has come.

Before entering the Chinese market, CAFFE PASCUCCI has achieved considerable market performance in France, Russia, Japan, South Korea, Australia, Canada, Brazil, South Africa and other countries.

Promoting the brand in China may require more patience and perseverance than in other countries, said an executive at CAFFEPASCUCCI Greater China acting Defoe Holdings Group. Starbucks' excellent business model brings a lot of good memories to Chinese coffee lovers. But the era of commercial fast-food coffee is over, and CAFFE PASCUCCI is trying to take the time to interpret the original charm of orthodox Italian coffee. For coffee venture capitalists, it is a good inspiration. If you want to enter this industry, you should love the coffee culture and have confidence in the coffee taste of Chinese consumers. After all, China's boutique coffee market has just been developed. Added to China's demographic dividend, this 10 billion potential market is gradually emerging.

When it comes to the future, CAFFE PASCUCCI also shows enough confidence, quality, attitude, and more comprehensive power. The ingenuity of this coffee family has long experienced the baptism of time. After Eddy finished this sharing meeting, he will follow the team to get down to business.

Insiders say that in order to promote friendly relations with the Chinese and Italian markets, the CAFFE PASCUCCI Italy team is in talks with AC Milan, one of the most influential football clubs in the world. It is said that Fening West, AC Milan's parent company, was acquired more than 99 per cent by a Chinese consortium in April this year, and it is unclear what kind of cooperation will be reached in this secret meeting, but CAFFE PASCUCCI's performance in the Chinese market is making the coffee dream of more people in China come true.