Floral baristas create their own coffee for the mood
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
As the saying goes, giving people roses leaves a fragrance in their hands, and every girl has a dream of opening a flower shop at the bottom of her heart. In a studio on Zhenxian North Street in Taiyuan City, there is such a free and easy post-90s Capricorn girl who makes use of her unique creative beauty to take flowers and coffee as the starting point for her own business. The difference is that in her three years of entrepreneurial life, she has found a whole new field that belongs to this traditional business model.
On May 21, the reporter saw the green cat (pseudonym) who was still busy among the flowers, as well as several orders of floral hand-made coffee she had just prepared for the guests. At first glance, these coffee cups and saucers are different, with a beautifully packaged flower on each plate, and different kinds of small flowers floating on the rich foam. Taste it in your mouth, but it tastes different.
Qingmao said that every cup of coffee, from taste to flower design, is made on the spot according to the guest's different mood.
Unlike people's impression of similar operators, Green Cat claims to be a punk girl, and the reason why she wants to start a business is to think that "when you live a lifetime, you must leave yourself something to remember and be proud of. But I don't want to be like others. So I thought about coffee and flowers, which I was good at, to see if I could make my own brand."
After nearly a month of trial and market research, Huayi hand-made coffee has become the trump card of Green Cat brand "Art of Miss Flower". To put it simply, it is to have a few words with the guest before ordering, understand the guest's mood at that time, and then make the corresponding floral hand-made coffee for the guest, especially the choice of coffee beans and flowers should be matched in taste and appearance should also match the mood of the guest that day.
Now that we have chosen a new way to start a business, we need to be accurate in the positioning of our customers. small profits and quick turnover is certainly a way of business operation, but in the eyes of this post-90s girl, serving the minority may not be successful.
Each floral collocation has to provide customers with a unique service experience, so Green Cat will take the initiative to regulate and control the orders that come every month, and will not accept many orders, and sometimes refuse some, "the order volume is basically stable at about 50. I don't start my business in order to earn how much money, I serve for people who know how to enjoy life. So for flower quality, packaging matching, I need to be tailored to the customer design, even if sometimes a little slower, but the high-end quality of the customer group can still be guaranteed. "
If you want to accurately grasp customers' interests and personality traits, communication has become the theme of Green Cat's daily work, and many customers who came to experience it with a curiosity mentality have now become friends with whom she can go shopping with dinners. the tacit understanding with each other has even been passed on with a look. "now many repeat customers for many years come to buy floral coffee or custom-made flowers, basically saying, you know, and then take things and leave satisfactorily. In the future, I will consider doing some regular thematic activities to promote a better lifestyle, such as exchanging stories for flowers and advocating a better life for more people to fall in love with flowers. "
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