Exclusive interview with mashed garlic coffee Xie Wenwen: play with science and technology to make a difference

Xie Wenwen is in the MakerBeta superpower laboratory that she founded.

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

Xie Wenwen is a little famous in the entrepreneurial circle of Xi'an. She is the CEO of garlic paste interaction. In addition, she has a new identity-a new generation of Internet celebrities who can wear Wolverine steel claws to split big watermelons and make cola fountains out of Mentos candy. In the video of the MakerBeta superpower lab, she is even more domineering, sometimes wearing Chinese clothes, sweeping idiots with a homemade Gatlin machine gun, and sometimes wearing a red dress and forcing her opponent to drink a mixed drink with a homemade pinball machine.

To be a brain and cool techs content creator

Xie Wenwen is from Shanxi, and her parents are both doctors. "my parents are very busy and don't interfere in my affairs. I have preferred science since I was a child." When she studied at Xi'an University of Electronic Science and Technology, Xie Wenwen majored in electronic information engineering, but since her sophomore year, this "cute girl" had a preference for robots. In four years, six generations of robots were born from her. The second prize of two Challenge Cups enabled her to get a walk place for graduate students.

As a graduate student, she majored in circuits and systems, which is the direction of artificial intelligence, which gives Xie Wenwen more opportunities to get in touch with like-minded people. "when I graduated, my classmates were looking for jobs, and my little friend and I spent most of that time in the lab. Maybe I chose a company at that time, and now I live a programmer's life. " Xie Wenwen said.

In 2016, Xie Wenwen and her partners Hong Yuana and Qi Lei found investors and set up a production team with science and technology as the content, with an audience of science and technology otaku. "We want to be brain-thinking and cool techs content creators." In the mashed garlic company, a glass house of less than 20 square meters is the location of the small team's content.

Reinhart sledgehammer, "Vanguard of Watch" produced by MakerBeta Superpower Lab

To be an interesting and cool creator

Covered with robot parts, Iron Man masks, wires, spray guns, screwdrivers and blackboards of all sizes, these are all the tools for shooting videos. The first video is "the Creator Girl dismantles the 3D Printer", disassembling and explaining the role of various parts of the 3D printer. After the launch, this video made many technology enthusiasts exclaim. Then, the "relief cylindrical lamp course", "bicycle parts changed to finger tiger, boxing to meat", "teach you to draw a fire dragon standing on your shoulder" also made Xie Wenwen a new "Internet celebrity" without an awl face.

Xie Wenwen herself did not expect that she would become such an online celebrity. The official account has a fixed fan base, and the team found that there are not only technical otaku, but also many girls who are keen on technology. After analyzing the audience, Xie Wenwen's team accepted the cooperation list from the Taobao shopkeeper, and the whole process was to sign up for local online celebrities-- online shopping for clothes-- shooting videos-- to recommend items.

"We have turned 10 small squares into scenes such as bedrooms and offices, asking online celebrities to recommend clothes or cosmetics, and now there are stay-at-home mothers shooting videos for us, recommending maternal and baby products, and are also very popular with fans. this is something we didn't expect." Xie Wenwen said that over the past three years, her pressure has mainly come from being an interesting and cool creator.

Future: do a good job of community and content

Currently, four of the top five videos viewed by Makerbeta are weapons manufacturing, including robotic arms, Zhuge crossbows, Wolf claws and air cannons. Xie Wenwen has made more than 30 gadgets in the video, including electric knives that can cut and bake bread, facial expression robots, face-beating robots, bat lights and so on.

Relying on Makerbeta's Wechat platform, more than a thousand creators have gathered in Makerbeta's QQ group, including train drivers, car inspectors and ordinary white-collar workers, but they all share a common hobby of tinkering with tech gadgets. So, what will the future development be like?

"from the beginning of sharing knowledge about 3D printers, we found that users prefer cool techs with a bigger brain, plus some scene design." Xie Wenwen said: "after the popularity, we also launched our own Internet celebrity tech uncle, who is responsible for acting cute and selling technology to form unique emojis." All along, let us a few science students grasp the points of interest to users, improve the quality of communication, this is the most difficult. "

Because most of the founders are highly educated and well-paid, and more importantly, they are more willing to pay for what they like and pay more for it, Makerbeta has also attracted the attention of many investors, and almost all BP (Business plan) have been responded.

"financing is very important, but what's more important is to do a good job of our content and the community first," says Xie Wenwen. At present, users are already working on relevant websites, where users can not only participate in discussions in the community, but also show off their skills to each other through competitive sections, show products, provide ideas, or pick on Makerbeta, or order various product suites or production tools.

"We hope that all the friends who love technology will play together and turn Makerbeta into an online Maker Faire." . Xie Wenwen said this about her plans for the future.

Wang Yongkang, member of the standing Committee of the Shaanxi Provincial CPC Committee and secretary of the Xi'an Municipal CPC Committee, came to the garlic Creator Cafe to exchange entrepreneurship and innovation with young entrepreneurs.

Set up a coffee shop and keep people who want to start a business in Xi'an.

After years of experience in Xi'an, Xie Wenwen believes that the entrepreneurial atmosphere in Xi'an is getting stronger and stronger. "in the past, the atmosphere was a bit low, the brain drain and the brain drain led to a depressed entrepreneurial atmosphere, forming an inefficient cycle. Now Xi'an will introduce ten measures to support entrepreneurship, gather talents and improve the environment. The environment for entrepreneurs and founders will become better and better in the future."

Starting a business has changed Xie Wenwen's life and has been changing her mind. "I used to have the idea of opening a coffee shop, and with my experience, I wanted to open a coffee shop like this, where people can talk about work and find entrepreneurial companions. There are so many colleges and universities in Xi'an, there is no shortage of talents. I hope to change the circle of entrepreneurs through such a coffee shop. "

"A total of 10 stores will be opened this year to form a strong entrepreneurial atmosphere and social circle with low prices and excellent environment, so that people with ideas and abilities can meet in this coffee shop." At present, Xie Wenwen's coffee shop has opened three in Weiyang District of Xi'an City.