Jack Ma's father's latest operation-- unmanned coffee shop "Amoy Coffee", it's easier to chop his hands.

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

At the end of last year, the e-commerce giant Amazon unveiled a four-year-old super trick for the new offline store Amazon Go--, which does not have to wait in line to check out: swiping your phone to enter the store, pick up the goods, and then leave!

Many people sigh: in terms of real scientific and technological innovation, it is sure enough that foreign supergiants are better.

Everyone is wondering, when will China have such an advanced supermarket? This matter has been settled recently, Ma Yun's unmanned supermarket has begun to build, the first application scene is the "unmanned coffee shop", which may be unveiled at Taobao Festival in July.

Ali's "unmanned coffee shop", called "Amoy Coffee", will cover an area of 200 square meters, integrating shopping and catering, and can accommodate 50 people at the same time according to the current design. The actual capacity can be increased with the area of the site.

Jack Ma's father finally made a move.

So, how to play Coffee Amoy?

Step one: enter the store

When entering the store for the first time, users need to open "Mobile Taobao", scan the code to get the electronic admission code (sign the terms of data use, privacy protection statement, Alipay withholding agreement, etc.), pass the authentication gate, put away the mobile phone (note, no longer take out the mobile phone all the way), and start shopping.

Step 2: select the goods

In "Amoy Coffee", users can pick up any item at will, or order in the dining area. This is no different from daily shopping until the user leaves the store.

Step 3: pay

Before leaving the store, users must go through a "settlement door", which can also be called "chopping hand door". It consists of two doors, and when the first door senses the user's need to check out, it automatically opens; a few seconds later, the second door will open, and the "settlement door" has completed the deduction. Then, the prompt next to it will say: "Alipay deducted a total of XX yuan."

And then, there is no such thing.

What a high-end feeling ~ full of scientific and technological sense ~

After watching Jack Ma's father's performance, we put forward a proposition:

The development of artificial intelligence can help us replace repetitive manual labor, and machines can slowly liberate human beings from repetitive labor. With the maturity of artificial intelligence technology, a lot of repetitive work, such as many aspects of manufacturing, including driving and cooking, can be done by machines. For example, with the development of self-driving, taxi drivers and truck drivers have become replaceable roles. The emergence of unmanned retail reduces labor costs, which naturally has an impact on cashiers.

So, as the machine becomes smarter and more capable of handling complex tasks, many service and manufacturing jobs can be replaced. In early June, Caf é X, a robot cafe, even appeared in San Francisco.

What about us baristas who have always had a sense of superiority? I wonder if the unmanned coffee shop "Amoy Coffee" newly operated by Jack Ma's father has brought us a sense of crisis.

Internet giants have begun to cook food and beverage, what is the mystery behind this?

1. Do not deny that Taobao may create an offline catering experience brand that adopts the new mode of science and technology + Internet + catering.

2. Narrowing the distance between Taobao and consumers, driving the spread of Taobao as a parent brand.

3. The mode of Internet e-commerce is becoming more and more mature, the competition between each other is becoming more and more fierce, and the requirements for the major e-commerce platforms are higher and higher. The opening of the coffee shop may be that Taobao wants to return offline and use offline to drive online development. In Amoy Coffee scan Code to sell coffee beans, display Taobao excellent sellers and other actions have been reflected.

Summary

The catering market is becoming more and more popular, which also puts forward higher requirements for diners. It is suggested that diners should deal with all kinds of competitors who cross into the catering industry in an odd and positive way.

The so-called "positive" is that diners should not drift with the tide, but should adhere to the original intention of the brand, focus on their own categories and regions, have a clear positioning, build brand advantages, and establish competitive barriers. Strange is to combine with the Internet, with creative thinking, with new ways of experience to move consumers.

In the final analysis, the coffee shop is also a member of the catering industry and the service industry. If you can not recognize your own position, blindly work behind closed doors, be narcissistic, focus only on product quality, and do not pay attention to service quality, there will be no way out.