How about McDonald's coffee?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

If it's a McDonald's 6 yuan cup of coffee, it's really bad, like soapy water.

Every time I add milk and sugar, if it's Mc cafe, it's actually pretty good.

The first is the automatic American machine, the coffee brewed by this machine is obviously lighter than the siphon or drip filter, and the second is that the reason for coffee beans is that coffee beans account for at least 60% of the coffee, while McDonald's ones.

Basically, they are all low-cost, mass-produced coffee beans and drink them as instant drinks.

McCafe originated in Melbourne and was introduced to other countries. It is also a move by McDonald's to change its "junk food" brand image-but as far as its positioning is concerned, I think it is nothing more than giving consumers a choice of hamburgers, fries and sodas.

In the final analysis, this is still a fast food. In foreign countries (at least in Australia), the reason why it is not very popular is because the coffee is not well made. In China, without a large number of users who use coffee as their daily consumption habit (Starbucks' success in China well illustrates the needs of the domestic coffee audience), McCafe is also an awkward existence.

McCaf é drives with McDonald, which is intended to attract regular customers who eat hamburger fried chicken to try their new products. McCafe's market position should be between mid-range Starbucks and street milk tea shops, and it wants to rely on a slightly more refined appearance to attract regular customers.

But what needs to be clear is that unlike in Europe and the United States, drinking coffee is not regarded as a "daily behavior". We like to drink tea, and coffee is only drunk by some people in pursuit of pressure or freshness. Why Starbucks is so popular in China and almost crowded out by other street coffee shops in Australia is because Starbucks is inextricably linked to the word "petty bourgeoisie" in Chinese hearts.

Since McCaf é is inextricably linked with the fast food brand McDonald, cheaper prices can not achieve the effect of "petty bourgeoisie". And occasionally willing to spend more than ten or twenty yuan on a cup of infrequent coffee, why not spend an extra 10 yuan on Starbucks, which is a more "identity" coffee?