IT youth resigned to open a coffee shop

In Haidian Book City, which is located in Zhongguancun, there is a quiet coffee shop called 3W Coffee, which has the common dream of three IT young people who quit their jobs to start a business. What can you think of about a cafe? It's just a cup of coffee and a chat. But here, this kind of scene is rare, more people "go to" this cafe, all have entrepreneurial dreams similar to those of three young people.

In Haidian Book City, which is located in Zhongguancun, there is a quiet coffee shop called 3W Coffee, which has the common dream of three IT young people who quit their jobs to start a business.

What can you think of about a cafe? It's just a cup of coffee and a chat. But here, this kind of scene is rare, more people "go to" this cafe, all have entrepreneurial dreams similar to those of three young people.

IT youth resigns to start a business and gets funding

In the summer of 2011, in Shanyuan Street, Zhongguancun, Beijing, a small cafe called 3W opened, with less than 200 square meters on the upper and lower floors, and was run by three young people working in the IT industry.

Many investors and people looking for start-up projects often gather in cafes.

It is the pride of Ella to become the "innovative incubator of the National Independent Innovation demonstration Zone" to provide entrepreneurial opportunities for young people.

3W Open course has become a sign of cafes, and many fledgling Internet companies are promoting their projects here. Ella had a rest in the aisle after he was busy.

Ella, one of the founders of 3W Coffee, remembers her most youthful intention when she opened a coffee shop two years ago. Like most young literary girls, she opened a coffee shop with books and coffee scent, raised a few fat cats, and could hold a book by the window and sit for most of the day. The original idea of the cafe was the "back garden" of an Internet person.

Ella said that she and the other two founders, who had good jobs and handsome salaries, had devoted all their energies to the cafe, which was considered by most people to be a bit different.

"We had a bold idea to post the idea of opening an Internet-themed cafe on Weibo, but a lot of people were interested in it. Then more than 100 middle and senior managers and industry veterans of Internet companies became shareholders in the cafe."

Cafes set up a "circle of acquaintances"

It is easier to start a business than to keep it. After 3W Coffee was officially launched, it didn't make money for quite a long time, but everyone was immersed in the excitement of starting a business, and new ideas sprang up every day, only thinking about the future.

"there was a time when several of us went to the cafe every morning and had nothing to do. As time went by, people became very anxious and often quarreled during the discussion."

Internet companies in Zhongguancun are clustered together, such as Silicon Valley in the United States, where people often build their own resource platforms through acquaintances. On the other hand, 3W Coffee takes this opportunity to introduce American party culture into China, slowly bringing more people in the industry into the "circle of acquaintances."

Ella says that although they have been losing money at the beginning of their business, they are comforted that this form provides real help to early-stage entrepreneurs, such as finding partners and investors through circles. "it makes us feel that what we are doing is valuable."

Find a way to help entrepreneurs realize their dreams

Half a year later, 3W Coffee basically stopped its losses and began to focus on two directions: one is to build a network of people based on knowledge sharing, and the other is to help entrepreneurs solve their initial problems and act as an incubator.

"A lot of entrepreneurs will encounter the same problems as ours. He may have chosen an industry, but he doesn't have a frame of reference. He doesn't know whether the direction ahead is right or not. He is afraid that he will lose the whole game with one wrong step."

Today's 3W coffee, the first floor is a cafe, customers can drink coffee and chat to meet new friends, the second floor mainly do activities to do salons, the third floor is a centralized office area. In the words of Ella, "every table here can register a company, and 3W Coffee will give all-round help to entrepreneurs within six months of registering a company."