Yunnan Land Reclamation Group signs a tripartite cooperation agreement to help Yunnan coffee "go out"

On July 19th, Yunnan Land Reclamation Group signed a tripartite cooperation agreement with MCH Commodity Trading DMCC (Hong Kong Dajia International Group Co., Ltd., Dubai Commodity Trading Company "MCH") and Dubai Multi Commodities Centre (Dubai Multi-Commodity Trading Center "DMCC") in Kunming to promote Yunnan coffee trade and projects.

The purpose of this tripartite agreement is to further cooperate on the basis of collaborative development projects, including the provision of high-quality coffee beans by Yunnan Agricultural Reclamation, the formulation of a unified coffee quality appraisal standard by DMCC, and the integration of strong resource advantages by Dajia International to jointly develop and build a unified standard for import and export trade of Yunnan coffee beans in the United Arab Emirates and Middle East markets, as well as a unified standard on the electronic futures platform. At the same time, carry out multi-faceted investment and trade cooperation. Promote the promotion of Yunnan coffee trade and projects, maintain the stable quality, supply and price of Yunnan coffee beans, and promote Yunnan coffee beans to go abroad and to the world.

Zhang Zulin, vice governor of Yunnan Province, met with Gautam Sacita, chief executive of Dubai Multi-Commodity Exchange Center, and Gao Aili, chairman of the board of directors of Hong Kong Dajia International Group, and witnessed the signing ceremony.

Yunnan is one of the few provinces in China that grow coffee. Fertile soil, sufficient sunshine, abundant rainfall and large temperature difference between day and night have brought unique conditions for coffee cultivation in Yunnan. By the beginning of 2016, the planting area of coffee in Yunnan Province was 1.77 million mu, with a total output of 139000 tons, ranking first in China in terms of coffee planting area and output, driving farmers in many cities in Yunnan to shake off poverty and become rich. At present, the overall development potential of Yunnan coffee market is huge, but the coffee industry lacks a unified standard. The low degree of industrialization, heavy assets and relatively poor profitability of coffee shops restrict the development of coffee industry to a certain extent, and damage the interests of coffee farmers and domestic coffee enterprises.

It is understood that in October 2016, Yunnan Land Reclamation Group, with the support of the Yunnan provincial government, signed a memorandum of understanding on cooperation with DMCC and Hong Kong Dajia to work together to create a "going out" platform for modern agriculture with Yunnan plateau characteristics, so as to achieve mutual benefit and win-win development. Subsequently, the three parties further communicated and carried out a number of trade cooperation, reaching a consensus on in-depth cooperation.

As the world's leading trade and corporate commodity center, DMCC has been selected as the "Global Free Trade area of the year" by the Financial Times Foreign Investment Magazine. DMCC has more than 13000 active bulk trading members, covering the entire Middle East and Gulf region, and has a full reach of Europe, Asia and Africa. With the promotion of the "generation one road" strategy, the cooperative relationship between Dubai and China will be closer. Yunnan Province, as the first partner of Dubai Coffee Center, is of far-reaching significance.

Following the signing of the tripartite agreement last year, DMCC brought Yunnan small Coffee to the Middle East market, committed to improving the added value of its products, further radiating the European market, building a Dubai coffee trading center, bringing long-term diversified development to all parties, and promoting the development of Yunnan small grain coffee and plateau characteristic agriculture and other industries. After the completion of the DMCC Coffee Center, it is estimated that the annual coffee bean trade volume will exceed 2 million tons. With the advantage of the platform resources of the coffee center, Chinese coffee will strongly enter the global coffee market, promote the internationalization of Yunnan coffee industry, build its own high-end international brand, and enhance brand awareness and influence.

Hong Kong Dajia International Group has more than 30 years of international trade experience and strong resource advantages, with branches in Hong Kong, Dubai, Europe and Malaysia. In order to cooperate with the "DMCC Coffee Center" jointly operated by DMCC and Yunnan Land Reclamation Group to successfully lead Yunnan coffee into the international market, Dajia International has established complete supporting facilities in the Dubai Airport Free Trade Zone, which integrates modern warehousing equipment, logistics and distribution, and international exhibition and marketing centers. At the same time, Dajia International Group has been in Europe, Malaysia, Dubai and other places. Recruit coffee experts with many years of professional R & D and sales experience to create a professional international team to start the coffee project in an all-round way.

Zhang Zulin said that Yunnan is rich in coffee resources, superior quality, and has great potential to enter the world market. It is hoped that the three parties will make careful planning and close practical cooperation to speed up the internationalization of Yunnan coffee industry, make Yunnan coffee one of the world's famous coffee brands and thrive in the world coffee market.

Gautam Sacita and Gao Aili expressed the hope that all parties will make joint efforts to promote Yunnan coffee to the Middle East and even the world.

In the next step, the three parties will also establish exclusive cooperation in the DMCC Coffee Center (project) and spot trading, and at the same time jointly develop the Chinese coffee bean futures market accepted and commonly used by the Dubai gold and goods trading DMCC (DGCX) electronic trading platform, which will fully integrate the advantages of resources in the upper reaches of the coffee industry chain of Yunnan Coffee Factory and the advantages of Dajia International Group's international business network and capital operation capability. The advantages complement and promote each other, adopt the development mode of combining the bulk trade and capital operation of international coffee with Yunnan coffee as the main object, rapidly expand the international market starting from the Middle East, and gradually improve the international voice of Yunnan coffee.