Aitao Coffee Brand Design case sharing
Today, I will tell you in detail about the creativity of "Amoy Coffee" and the Amoy culture passed on through the brand.
Through a series of communication, the design team decided to use Taobao dolls for in-depth design, and through simple geometric lines, the coffee culture and brand image better infiltrate each other, users and products can also better interact.
The brand LOGO mainly takes Taobu as the main image and transforms the mouth of the doll into a coffee cup design to convey to users a good service attitude and the delicacy of coffee.
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In the extended application of LOGO, with orange and black as the main color, with simple graphic design, it more effectively expresses the core strength of the brand, and embodies the image of brand unification in the vivid design.
Cartoon fonts are selected for text design, and shown in the form of text and graphics, which also highlights the characteristics of the product.
Dynamic graph display
Physical store display
Taobao's cross-border experience this time
It really attracted the attention of a lot of people.
It's more creative than a design company.
what do you think!
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Why did you choose boutique coffee?
Respecting the personality of each coffee bean, raising fine coffee on one side and soil and water on the other was first proposed by Ms. Erna Knustsen, who is known as the godmother of boutique coffee, in the Tea and Coffee monthly (Tea Coffee Trade Journal) in 1974. It shows that only in the most favorable microclimate and soil and water can we cultivate high-quality coffee with unique flavor.
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The theme of "Cat Powder" Coffee Coffee will become an upstart
Recently, there is a very popular economic term in Japan, cat economics. Due to the increasing number of singles in Japan, the popularity of cat ownership is unprecedented, and economists have found that in any field, as long as cats appear, they can attract public attention and make a profit. It is not hypothetical that cats have become a business symbol. According to research by scholars at Kansai University in Japan, cats contribute more than 23000 to Japan's GDP.
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