Aitao Coffee Brand Design case sharing

Today, I will tell you in detail about the creativity of "Amoy Coffee" and the Amoy culture passed on through the brand.

Through a series of communication, the design team decided to use Taobao dolls for in-depth design, and through simple geometric lines, the coffee culture and brand image better infiltrate each other, users and products can also better interact.

The brand LOGO mainly takes Taobu as the main image and transforms the mouth of the doll into a coffee cup design to convey to users a good service attitude and the delicacy of coffee.

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In the extended application of LOGO, with orange and black as the main color, with simple graphic design, it more effectively expresses the core strength of the brand, and embodies the image of brand unification in the vivid design.

Cartoon fonts are selected for text design, and shown in the form of text and graphics, which also highlights the characteristics of the product.

Dynamic graph display

Physical store display

Taobao's cross-border experience this time

It really attracted the attention of a lot of people.

It's more creative than a design company.

what do you think!