How long can the "unmanned convenience store" on tuyere fly?

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"Fruit Box" settled in Shanghai,"Tao Coffee" appeared in Hangzhou,"F5 Future Store" appeared in Guangzhou... Unmanned convenience stores have been emerging all over the country recently, and the popularity has increased greatly. The store is unattended, consumers "take it and go", the application of cool intelligent technology greatly enriches the consumer experience, but also makes unmanned convenience stores become the new fashion of the city.

Unmanned convenience store, as its name implies, is a convenience store without salesperson on duty. From Ali's "coffee shopping" to "fruit box," the key to realizing unattended is the RFID technology adopted in commodity identification_something similar to library magnetic stripe, which plays the role of commodity identification. Customers only need to scan the code through the gate, select commodities in the store and pass through the "payment gate", and the commodities will be automatically settled and deducted.

Bicycle-sharing fire, shared charging treasure, shared umbrellas and other things with the concept of sharing mushroomed rapidly;"coffee shopping" fire, so a large number of unmanned convenience stores also appeared. Whether it's all kinds of shared things or unmanned convenience stores that have recently sparked discussion, most people seem to only see their shiny surfaces, but they don't think about whether they are useful or not. Are they really "black technology", or are they wearing vests, under the banner of new concepts, but they are not convenient for people?

RFID technology used in unmanned convenience stores is technically subject to distance and frequency interference, and cannot guarantee 100% recognition rate. Some "unmanned convenience stores" use the form of customer self-service scanning QR code self-service payment, which is not uncommon in foreign supermarkets, but this is only called self-service, not revolutionary technological progress. These so-called "unmanned" convenience stores are more like gimmicks created to cater to hot spots, just moving unmanned vending machines into convenience stores.

At the moment of consumption transformation and upgrading, it is understandable for merchants to create more profits in order to reduce costs, but in order to obtain profits, consumers are willing to consume is the key, and the ultimate foothold to attract consumers is shopping experience. Rather than chasing hot spots and creating more gimmicks, businesses might as well really focus on how to provide customers with a better consumer experience. After all, a better consumer experience can really retain customers 'hearts in an era when content is king than fresh gimmicks.