How to stand on the peak of the cold extract coffee market?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Last week, an article published in Annals of Internal Medicine magazine showed that drinking 2-4 cups of coffee a day can not only help you live longer, but also effectively prevent heart disease, cancer and diabetes.

But that's not the real reason why we love coffee. This summer, coffee lovers living in the United States can enjoy the delicious cold coffee brought by RISE without artificial sweetener and nitrogen brewing.

This pure natural organic cold-extracted coffee is 80% less acidic than hot coffee and is full of coffee.

Founded in 2015, RISE has gradually grown into a market leader in cold-extracted coffee.

The company was founded by four childhood friends, including Jarret McGovern, Grant Gyesky and Justin Weinstein, who all studied at Brunswick School in Greenwich, and Hudson Gaines-Ross from Brooklyn.

Although they each followed different career paths in adulthood, when McGovern and his buddies met again in an apartment in New York, they found a common goal: to make and enjoy the best cold coffee.

In the end, they found that cold-extracted coffee brewed in nitrogen had the best taste and quality.

However, due to the complexity of the brewing process, it takes a long time to soak the coffee powder, and even it takes several days to make a cup of coffee.

After repeated experiments and tests, the team found a way to make high-quality coffee in large quantities in a relatively short period of time.

Their product was launched for the first time in a friend's restaurant and was so successful that customers began to ask them where they could sell this kind of coffee besides in this restaurant.

Before long, their brand became famous all over the world, and their bottled nitrogen coffee was sold in more than 2000 cafes across the country.

In addition, for those customers who do not have professional coffee shop equipment, the company also provides special canned extraction devices, and now Facebook, Apple, ESPN, New York Yankees and so on are using their products.

In December, the company opened its first brick-and-mortar store in Manhattan, New York, which was especially popular with young consumers.

Since then, the company has further expanded its retail channels, setting up retail outlets in Away, American Eagle, Dream Hotel and other places.

Recently, the company has just won the BEVNET New Beverage Showdown Award, and the company's product formula, marketing strategy and business model have been praised by the judges.

After winning the award, Gaines-Ross said proudly, "We can't wait to see who the next winner will be. We want to learn from the successful experiences of other big brands." We are deeply honored to have won this honor only two years after its establishment. "

But when asked why the taste is so popular, McGovern said they only use organic, fair-trade beans from Peru, and their water filtration system gives the coffee a purer, refreshing taste.

Nitrogen gives the coffee a bubbly, silky taste without adding any dairy products, sugar or other additives.

At the same time, the company also uses a variety of large-scale activities to promote the brand, such as Greenwich Town Party, J-House Networking Business Event, Greenwich Land Trust and so on.

"the locals like our products very much." McGovern said.

Many of the company's investors are also from Greenwich, including the Winklevoss brothers and Danny Masterson.

McGovern says the company's employees are very young, talented and understand the value and philosophy of the brand.

Every Monday, the company organizes a brainstorming meeting. "We respect everyone's ideas and suggestions." McGovern said.

When asked why he named the company RISE, McGovern smiled and said, "naming is not an easy thing." We want the name to sound inspiring, to make people feel happy, and to convey a healthy and happy consumption concept to our customers. At the same time, we hope that our products can help them meet the new challenges every day. "

Next, the company plans to launch a new coffee lemon juice product, which is made of organic lemon juice mixed with cold-extracted coffee.