How people drink Coffee in Coffee Culture around the World (3)

Coffee Culture in the United States

The United States is a young and dynamic country, any form of culture in this country, like itself, is unrestrained, unstereotyped and spontaneous, and the coffee culture of the United States is no exception.

Americans drink coffee casually, without scruples, without European sentiment, without Arab fastidiousness, and drink freely, comfortably, selfishly and detached.

The United States is the country with the largest consumption of coffee in the world. Americans drink coffee almost everywhere, and the aroma of coffee can be heard everywhere, whether at home, school, office, public places, or anywhere else.

It is said that the Apollo 13 spaceship, which carried a man to the moon for the first time, broke down on its way back. at the moment of life and death, the ground commander comforted the astronauts on the spacecraft and said, "Don't be discouraged, the delicious hot coffee is waiting for you!"

Coffee Culture in Office

In some western companies, most companies provide free coffee for their employees and customers, and exquisite companies have to put several sets of high-end coffee utensils, such as exquisite Italian coffee pots, exquisite British bone porcelain coffee cups and so on. This reflects the connotation of a corporate culture.

Providing free coffee to company employees is actually a kind of humanistic concern of the business boss, showing a kind of affinity. However, "there is no free lunch in the world." there is a saying in the West that the better the welfare, the stricter the management and the greater the workload of the staff.

Under intense work pressure, having a cup of coffee and stretching the sour waist in the company's rest area is undoubtedly a kind of adjustment and enjoyment, which bosses who are well aware of motivating employees have long thought of it.

Free coffee can be described as "spending a small amount of money to do great things". It enables employees to maximize their physical and mental potential, create more benefits for the company and the boss, and at the same time contact the feelings of both employers and employees. it also promotes the team concept of employees and achieves the goal of mutual cooperation.

Coffee has become a symbol of corporate culture and a refreshing bright spot in Office.

Gentle and rational coffee drinking habits peculiar to Central Europe

Not as enthusiastic as the Italians or as romantic as the French, people in central and northern Europe drink coffee rationally and gently, just like their organized nationality.

European life and coffee have almost formed an inseparable link, except for the different coffee drinking methods in Italy and France, from Austria, Switzerland, Germany, and even several Nordic countries, it can be said that the habits and tastes of coffee are more or less the same. they are well aware of the golden mean and belong to the taste of medium concentration.

People in Central and Northern Europe make coffee at home, the most commonly used handy filter paper coffee pots, and the common household electric coffee makers (Drip Coffee Maker) in Taiwan.

Among them, the filter paper brewing coffee method (Paper Drip) originated in central Europe, was invented by the German Mrs. MERITA at the beginning of this century, and spread widely in European countries. But the coffee in the business premises, due to the need for a large amount of fast supply, is still dominated by the Espresso coffee machine, but with different flavors of coffee beans.

Perhaps the biggest difference between drinking coffee in cafes in these countries and in Taiwan is that they make a clear distinction between coffee, sugar, and milk. Many cafes have different prices for black coffee and coffee with milk on their price lists. some even include portions as a factor in price differences.

Some countries in central Europe, such as Austria and Switzerland, are famous for making dim sum and a variety of cakes, of course, have become another excellent performance on the coffee table.

In recent years, the average coffee consumption of the people of the four Nordic countries has been among the top four in the world (more than 1,000 cups per person per year). Their love of coffee is best described by a libretto from an opera by Baja: such wonderful coffee is sweeter than a thousand kisses and more drunk than aging.

Conclusion: different countries and regions have different understanding of coffee culture, but in any case, coffee has become an indispensable part of our lives.