Starbucks Ambassador Global running Middle-aged transfer to make a New Life

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Major Cohen, the Starbucks Global Coffee Ambassador, was invited to Taiwan by Unified Starbucks and wore a black apron representing Starbucks professional baristas to share his coffee spirit with Taiwan coffee fans.

Cohen, a Starbucks global coffee ambassador, travels around the world with his black apron to promote boutique coffee. Now when it comes to coffee at the age of 67, it's hard to see that he used to be a teacher. At the age of 45, he chose to change the runway to make coffee and make a new life.

Starbucks has become an indicator of chain cafes, and the promotion of boutique coffee culture is an important goal in recent years. Major Cohen, the Starbucks Global Coffee Ambassador, was invited to Taiwan by Unified Starbucks and wore a black apron representing Starbucks professional baristas to share his coffee spirit with Taiwan coffee fans.

Cohen, who has gray temples but speaks forcefully, said that Starbucks' success can be seen in one small detail. He revealed that at the Starbucks Cup Room (starbucks tasting room) at Starbucks headquarters, testers need to "taste" 500 to 1000 cups of coffee a day just to know the characteristics of each bean and how well it can be roasted.

Asked why he became a global coffee ambassador? He, who was rarely interviewed by the Taiwan media, told the Central News Agency that when he was 7 years old, he watched his mother make coffee in a Chemex coffee pot, and the amber juice seemed to be magical, and he excitedly asked his mother to drink it. Because he was too young to get what he wanted, he planted seeds that loved coffee in his heart.

Cohen said he was a school teacher and decided to change jobs as a commercial photographer at the age of 45. In order to spend his living expenses, he worked part-time as a barista in a cafe in Boston. The coffee seeds in his heart gradually sprouted, so that the boss found his enthusiasm and dedication to coffee.

At the time, Starbucks was expanding into the eastern United States, opening a new store on the outskirts of Boston, looking for a professional barista, and the coffee shop owner encouraged him to go, and Cohen questioned whether he was old enough.

However, at the age of nearly 50, he was successfully recruited to become a member of a Starbucks store in Boston. Over the next eight years, he slowly improved from barista to manager, learning expertise until he was excavated as a coffee ambassador by Starbucks headquarters in 2003 to promote the culture of boutique coffee.

Coffee culture was born in the late 1960s, and in the past 60 years, Cohen thought he was lucky to experience it. Since he first tried to stand on the coffee bar in 1995, he now serves as a global Starbucks coffee ambassador, creating professional knowledge courses in experience and using roving lectures around the world to convey the significance of the special culture of coffee.

Cohen believes that whether Starbucks started in 1971, opened a store in Seattle, or now 2017, technology is constantly changing, without even having to take out paper money to pay, and the technology and methods of baking and serving customers continue to improve. but one thing has not changed, and that is the relationship between people, which is also the original intention of coffee culture.

Cohen, 67, just finished a lecture tour in Vietnam. He was still fresh and tired when he talked about coffee. When asked, what is the difference in Taiwan's coffee culture? He answered without thinking, the same. Because "provide a good cup of coffee and see the smile the other person gives you." Not only because of your good coffee, but also because of your enthusiasm and concentration. "