Spoof Starbucks? Nestle pop-up coffee shop offers "misnamed" coffee cups

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The classic advertising line of Nestle Coffee Nescafe, "I'll have a cup of coffee with you no matter how busy I am," happens to point out that urban people, no matter how busy they are at work, can always squeeze out a little time to enjoy a short coffee. Probably feeling that the cafes everywhere in the streets are too rampant, Nestle Coffee simply went in the opposite direction and chose to launch Nescafe Coffee Taproom, a limited flash coffee shop in Toronto, Canada, but in this coffee shop, you can never see the long queues of consumers in front of the checkout machine, and the shop assistants are busy greeting customers, because everything here is "do it yourself"!

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You must be thinking, "are you kidding me?" when you come to a coffee shop to spend money, you have to make your own coffee? In fact, it is not really necessary for everyone to prepare coffee in person. If you want to enter Nestle Coffee Shop, you must first bring your own Nestle instant coffee bag, which is equivalent to your "ticket". After being scanned and certified by the machine installed at the door, you can enter the pop-up store.

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But when you get to the store, no clerk will ask you what you need, but you have to go to the self-help desk to get your own hot water to make coffee. As for the cup, it is ready for you in advance. Like Starbucks, you can choose a cup with the same name as yourself, but if you take a closer look, why is the pinyin on the coffee cup a little underpainted and Lisa transformed into Leesaw,Richard into Reacher? In fact, this is a "little clever idea" carefully prepared by Nestl é, hoping to have an unforgettable coffee drinking experience for every customer who comes to spend money in the store through a little humor. Although the Nescaf é Coffee Taproom Nestl é pop-up coffee shop is currently only opened in Toronto, if the response is good, it is also expected to move overseas.

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Text / Ian Liu

Via / Nescafe