The sales of super-merchant iced coffee hit an all-time high this summer.

7-ELEVEN today launched the "CITY CAFE Ice Pearl Latte" with freshly boiled iced lattes with small white pearls, grabbing 18 Murray's 39-year-old guest class. Provided by 7-ELEVEN/

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This summer is extremely hot, and the performance of Wengao ice drinks is also strong. Not only did Taipei break the 36 ℃ temperature for 12 consecutive days last week, setting a 120-year record, but even the performance of super ice drinks reached an all-time high.

7-ELEVEN pointed out that the ice drink structure in its two major brands, "CITY CAFE" and "Extractive Tea", has increased by 10% over the same period last year, and sales of the ice drink structure in CITY CAFE have reached an all-time high. According to 7-ELEVEN POS sales data, for every 2 ℃ increase in temperature, CITY CAFE ice drinks across the country can sell more than 35000 cups in a single day, while after the temperature soared above 36 ℃ since August, ice cup sales are strong, accounting for 70%. Take the newly launched "ice gold hazelnut latte" as an example, sales increased by 10% in less than a week on the market.

7-ELEVEN takes advantage of the victory to pursue, starting today (Wednesday) to launch the "CITY CAFE Ice Pearl Latte" with freshly boiled ice lattes with small white pearls, grabbing the 39-year-old 18-year-old customers, and only available in 1095 stores in Taiwan, and specially selected for sale in business areas such as offices, school districts and transport transfer stations, which is expected to lead to a more than 10% increase in the performance of currently cooked ice drinks in single stores.

In addition, the family's Let's Cafe ice drink sales also increased by 20% compared with last year, among which black coffee products are the most popular with consumers, and Da Bingmei has the highest growth rate. The whole family said that in the past, iced American coffee only had a medium cup, but it focused on the business opportunity of black coffee. In June last year, it launched a large cup of iced American coffee, which was very popular. Take July sales as an example, compared with the year before last, the growth rate was as high as 40%.

In order to celebrate the upcoming Qixi Festival Valentine's Day, the Let's Caf é X Haagen-Dazs Afjiadot special launched by the whole family last week will also be limited to seven days from August 25 to 31, so that consumers can express their feelings through the cloud and use the family APP product pre-sale function to give it to lovers, girlfriends and friends.