Realize a dream of opening a coffee shop: the truth is that those romances should be left to the guests!

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To tell you the truth, do you have a dream of opening a shop? And that shop, preferably a coffee shop full of fragrance. It should be said that we have all caught up with the third wave of coffee revolution and know how to drink a few mouthfuls of coffee. Or do we really want to open a coffee shop so that we don't even want to make money? There are no standard answers to these questions.

But when many enthusiastic coffee makers talk about advice to entrepreneurs, they suddenly become pessimistic: "Young man, don't open a coffee shop when it's all right!" Take the millions saved to travel around the world, or even, "if I could do it all over again, I might not want to open a shop." To open a shop is to start a business, of course, it is not romantic, but what we do not know is that it is really so unromantic!

Did you open a coffee shop to escape?

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(photo source: Nisa yeh,CC Licensed)

Many people muddle through college but don't know what to do after graduation; out of society in order to escape the model life of nine to five; and finally want to realize their dreams after retirement. From young to old, everyone has a coffee dream, everyone likes to travel, good food, coffee and the word "small luck" which has been overused.

"to travel is to travel from a city where you are tired of living to another city where others are tired of living." you can come back when you leave, but to open a coffee shop is to let yourself escape from your boring life, but you have to be careful not to fall into another abyss that you can't go back to.

The imaginary romance is reserved for the guests.

("Raven Port Coffee" Emily talks about where it is not romantic to open a store; film source: third media production)

"Boss, what is the wifi password in the store?"

"excuse me, can the two of us make a table for four?"

"Miss, could you turn down the air conditioner?"

In fact, just like opening an ordinary restaurant, what you need to think about is whether the wifi is fast, where the air-conditioning wind blows, whether the distance of the table is too close, whether the color of the decoration is warm enough, as well as the stock of stock, the salary of the employees, and who will account for the profits and losses of each month.

There are many coffee shops in Taiwan, and now it is rare to open a shop to make money, because it is very rare to be able to support yourself, and sometimes you even have to take some foreign affairs, such as teaching coffee courses and selling coffee beans in order to survive.

Three minutes of brewing coffee is the best rest.

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(photo source: zense,CC Licensed)

From cashier to purchase, ordering to brewing coffee, the raw materials in the warehouse are heavy bags after bag, and the initial capital is always not enough. The girls here are used as boys and the boys are used as two people.

"office workers still have two days off every week, but they work for seven days after opening a shop." therefore, it is impossible to say how leisurely they can have a good rest except after closing the shop. A coffee maker mentioned that her favorite is to make a single cup of coffee for three minutes, because the store is usually very busy, only at this time can enjoy the moment of concentration.

Still want to open a coffee shop? It is necessary to realize that these daily chores and even the rate of renting and turning tables are exactly unromantic.

I just want to chase my dreams, can't I?

It's right to run away, and it's right to start a new challenge. No one can stop you from making up your mind.

It is because the social structure of the previous generation in power is no longer what young people want. GDP is not guaranteed this year, but we are no longer pursuing ignorant economic development. Having fewer children is serious, and it is not because the state says that it will be good if it wants to have more children. The recruitment system cannot recruit people, nor is it a tearful "signing" of people who call for sacrifice for the country. In a more individualistic generation, pluralistic and unique ideas need more social resources and space to develop. If you don't want to do something big, enrich your little life.

Where do I start when I'm going to open a store?

Young people who work in coffee shops already have clear plans for the future, and there are three characteristics to learn:

1. Professional coffee knowledge: how to pick beans, bake beans, brew, seasoning, pull flowers, are not finished and can not be urgent.

two。 Comprehensive market research: how to open a different store? Including macro and micro market research, from the regional characteristics, customer group analysis, decoration, are worth studying for more than half a year.

3. Adequate financial planning: from the initial stage of decoration to trial operation, we must be prepared to lose money at the initial stage, so the capital can at least support the operating cost for a year.

The 3333 Law of Finance in a Store

Senior coffee industry analysis, a store's expenditure will be divided into four categories, each category, can not exceed 1 / 5 of the turnover. Take a small coffee shop operating at 20 ping in the Taipei area as an example, the estimated turnover is 150000 yuan, so the estimate of the lowest bottom line:

30,000 shop rent, 30,000 staff costs, 30,000 raw materials, 30,000 utilities and taxes, and at best a surplus of 30,000.

However, when you open a shop for 30 days a month, with a daily turnover of at least 5000 yuan, you have to think about how many cups you want to sell and whether you want to provide meals or not, and you have to increase the cost of raw materials and equipment after providing meals, and how to set prices for goods can be worthwhile. Financial planning before opening a store must be thought out clearly.

"the romance of the coffee shop is left to the guests." summing up the entrepreneurial advice of these coffee people, their answer is not up-to-date, but the "persistence" that we often say but can't do. But who says you can't chase your dreams? it's just that these things must be thought about. If you think about it, you can put it into practice as soon as possible. Even if it fails, it will be a rare accumulation in life.