Get out of your own way and push coffee tourism in Pingtung

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The coffee produced in Pingtung, which was seriously reduced last year, is expected to be harvested smoothly after September. This year, the Pingtung county government has held a coffee bean evaluation and high popularity, and the hometown Coffee Alliance has also launched a "coffee tour" to encourage tourists to experience roasting beans and cup testing. and then bring their own roasted coffee beans home to feel the unique flavor of Pingtung coffee.

Hua Weijie, director of the Pingtung original hometown Coffee Alliance, said that the planting area of Pingtung coffee has reached more than 200 hectares, ranking first in the country. Although the development of Pingtung coffee started later than Yunlin and Chiayi, its performance in recent years has surprised the industry. Pingtung coffee is expected to show rich energy as long as farmers further strengthen the management of agricultural gardens and improve their international popularity.

Last year, due to the cold damage at the beginning of the year and the typhoon in the middle of the year, coffee production in Pingtung was reduced by more than 50%, and the price of fresh beans reached a sky-high price of NT $150 per kilogram. He assessed that the climate this year is stable, and the coffee harvest season after September is expected to be better than that of last year.

The producing areas of coffee in Pingtung are mainly concentrated in Wutai, Sandimen, Taiwu, Majia and other places. Among them, Taiwu specializes in organic coffee, and one-third of the brands have obtained organic certification, and the coffee market demand is increasing. Last year, the government set up a coffee industry development hall in the Wularuzi Ministry, with a full set of coffee post-production equipment, including washing, shelling, drying, etc., as well as pesticide quick screening stations. Coffee beans must pass the inspection before they can be released.

Pingtung county government has worked hard to sell coffee in recent years, and launched "coffee tourism" in line with the production season, in which coffee lovers take tourists to the producing areas to collect beans and experience the whole process of baking, drying or cup testing.

Hua Weijie says that at present, Taiwan coffee cannot fight against imported beans at low prices. In order to find its own way, it is necessary to take the route of "boutique coffee" and diversify the coffee market by combining tourism and companion gifts. Consumers can start to experience coffee tourism and fall in love with Pingtung coffee. Coffee Industry Hall Tel: 08-7837131.

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