From network to entity, the first store of coffee in Taiwan is audited and fragrant in new village

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Come True Coffee, which was founded two years ago, was originally sold only on the Internet. In May this year, the first physical store in Taiwan was set up in Taichung Audit Village. Coffee, salads, light snacks, desserts, as well as the experience of baking beans and the unique style of the old house, let coffee fans get together.

Trickle down to send love to Africa

Wang Guoxiong, founder of Chengzhen Coffee, was one of the three giants of Wangpin Group at that time. After leaving Wangpin, he chose coffee, which is easily accessible to the public, as the starting point for the second venture, and took "social enterprise" as the platform. That is, "an organization that uses a business model to solve a certain social or environmental problem" decided to donate 50% of the surplus coffee mainly from Africa as a fund for seeking clean water. Play the business philosophy of "Water to Africa makes the coffee cycle world beautiful", so that consumers' every cup of coffee, in addition to beautiful flavor, more feedback and sharing of love.

The entrepreneurial concept of Chengzhen Coffee is not only combined with "social enterprise", but also further passed the "B Corporation" certification in July this year, which is evaluated for five aspects, such as corporate governance, employee care, environment-friendliness, community care and customer influence, and needs to be re-verified every two years. at present, only 20 enterprises in Taiwan have obtained this certification.

This business philosophy, which not only enables enterprises to be self-sufficient, but also has the spare power to give back to society, continues to be promoted after Chengzhen Coffee set up a physical store. In May this year, the first physical store in Taiwan was selected to open in Taichung Audit New Village, and the opening point was the office and dormitory of the Auditor General at that time, becoming the coffee shop with the largest business performance in the new village. "report the Auditor General, coffee is ready" is specially marked on the wall, which makes people feel like traveling through time and space.

Baked beans Master DIY experience

Chengzhen Coffee Taichung audit store has two bean dryers, the quantity of which is 1.5 kg and 15 kg respectively, of which the 1.5 kg one will provide consumers with a pre-experience of baking beans, and the 15 kg one will play the role of "central kitchen". As the coffee supply center of many physical stores in the future, unify the quality of each store.

Cai Zongxian, director of Chengzhen Coffee Taichung Audit Shop, said that according to seasonal and climatic changes, the store will provide six good coffee beans from the best producing areas for the public to experience the fun of baking beans, because it takes 30 to 40 minutes for the bean dryer to turn on the hot machine. therefore, it is impossible to accept on-site registration and adopt a reservation system.

Cai Zongxian said that according to the coffee beans chosen by the people, there are roasters at the scene to provide the best baking advice for the beans and guide them to be "baking masters" for a day, charging from 800 yuan per pound. The baked beans have been packaged, and the labels affixed on the outer package are not only the producing area of the coffee beans, the type of beans, and the date of baking, but the most special is "bean baker." people sign their own names, regardless of whether they are for personal use or for friends.

Tsai Tsung-hsien suggests that it is best to leave the baked beans for about a week before opening them to drink. Just like drinking red wine, you have to wait for a period of time to make it "wake up" and taste better.

The champions gather in Chengzhen.

In addition to coffee, there are also salads, light snacks and desserts. The dishes are beautiful and pleasing to the eye before tasting. Cai Zongxian, who is also from the Wangpin Group, said that he had a professional background in catering, and had previously been influenced by the internal culture of the company, so it was easy for each other to grasp the direction in the communication between Chengzhen Coffee and the supervisor. at present, he is in charge of the catering part of Chengzhen Coffee, and the rest are also held by their own elders.

Including bean baker Wang Shiru, who won the first baking bean championship in Taiwan in 2012, won the runner-up in the World Baking Competition with personally baked beans in 2011, and was the first Asian to qualify into the top 10.

Cup tester Liu Bangyu, who won the Taiwan area coffee cup tester competition in March 2014, went to Melbourne, Australia in mid-May of the same year to participate in the World Cup coffee cup tester competition and won the championship at the age of 25.

Barista Zhuang Hongzhang, the runner-up in the 2009 Taiwan barista competition, won the Asian Cup Creative Coffee Champion in 2010 with his creative coffee "cuckoo".

Tsai Tsung-hsien said that every kind of coffee is discussed and adjusted by bean bakers, cup testers, and baristas. No matter hanging ear coffee, Italian coffee, or boutique coffee, there is a guarantee of champion in quality, and it is also a strong backing for True Coffee after its popularity on the Internet.

The coffee tastes better and better at night.

The daily business hours of Chengzhen Coffee were originally from 9: 00 a.m. to 9: 00 p.m., but it was later found that it was already about 8: 00 after dinner. If the coffee shop is only open until 9: 00 p.m., consumers who want to drink coffee after dinner will not be able to relax. It will affect the willingness to come to the door.

Later, I changed my business strategy and extended the business hours to 11:00 in the evening. I found that quite a large number of people went to drink coffee, breaking the concept that most people don't drink coffee at night, plus the summer evening breeze and music performances. The more night, the more fragrant, the more beautiful.

Cai Zongxian said that Taichung Audit Xincun Store is the first physical store of Chengzhen Coffee, and there are plans for exhibition stores in the future, hoping to pass on the high-quality coffee culture to consumers and make drinking coffee a kind of enjoyment of life. Not only that, but also hope that every consumer who comes to the door can understand the business philosophy of Chengzhen Coffee, instead of leaving after drinking coffee. Every employee in the store has the enthusiasm to introduce it to consumers in detail.

Walking into Chengzhen Coffee, every service employee has a belief that farmers, coffee makers, and consumers in the producing areas will achieve a win-win situation, and they also hope to drive the corporate culture of all companies in the future, not just to become number one in the world, but to become the first place with the most contribution to the world, because they believe that changing the world can start with you and me!