You can't buy coffee beans on Starbucks' website in October!

Starbucks will close its online e-commerce platform store.starbucks.com from October 1, following the announcement a month ago that it would close 379 Teavana offline stores. Although Starbucks didn't issue its usual closure announcement, a company spokesperson confirmed the news to Geekwire and Business Insider.

The seven-year-old site will close in a month, and if you click on the page you will see a big "sale" sign, which is the site's "50% off on some items" clearance promotion. But after it was shut down, North American consumers were able to buy coffee beans, mugs and coffee pots from third-party retail stores and Amazon.

Starbucks has its own considerations for closing its own channels and choosing to work with these digital e-commerce companies. CEO Kevin Johnson told investors on a conference call in July: "We believe these partnerships will help us leverage our brand, global retail business and customer base to expand our reach."

Starbucks, for a brand that touts a third space, has been more willing to attract customers to its physical stores. In addition, North America is Starbucks 'largest market, with more than 20000 stores across the country meaning consumers can easily find a Starbucks on a city corner. At this point, this e-commerce platform is not so important.

Many people think Starbucks is giving up online sales channels by closing its online e-commerce platform, but Starbucks is actually doing this to better focus on mobile digital, which has been discussed in Starbucks conference calls in recent quarters.

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