You can't buy coffee beans on Starbucks' website in October!
Starbucks will close its online e-commerce platform store.starbucks.com from October 1, following the announcement a month ago that it would close 379 Teavana offline stores. Although Starbucks didn't issue its usual closure announcement, a company spokesperson confirmed the news to Geekwire and Business Insider.
The seven-year-old site will close in a month, and if you click on the page you will see a big "sale" sign, which is the site's "50% off on some items" clearance promotion. But after it was shut down, North American consumers were able to buy coffee beans, mugs and coffee pots from third-party retail stores and Amazon.
Starbucks has its own considerations for closing its own channels and choosing to work with these digital e-commerce companies. CEO Kevin Johnson told investors on a conference call in July: "We believe these partnerships will help us leverage our brand, global retail business and customer base to expand our reach."
Starbucks, for a brand that touts a third space, has been more willing to attract customers to its physical stores. In addition, North America is Starbucks 'largest market, with more than 20000 stores across the country meaning consumers can easily find a Starbucks on a city corner. At this point, this e-commerce platform is not so important.
Many people think Starbucks is giving up online sales channels by closing its online e-commerce platform, but Starbucks is actually doing this to better focus on mobile digital, which has been discussed in Starbucks conference calls in recent quarters.
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10 square meters unmanned coffee shop opens in Beijing for enjoyment and convenience to survive.
Let's have a drink at ▲ Beijing unmanned coffee shop. (photo / photo from Beijing Business Daily) Please follow the coffee workshop (official Wechat account cafe_style). An unmanned coffee shop called Youyin Bar recently opened at the University of International Business and Economics in Beijing. The unmanned coffee shop is located downstairs in Hongyuan, not far from the playground, with an area of about 10 square meters. Two self-service coffee shops are arranged in the coffee shop.
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Brewing coffee is like cooking, an improvement in the quality of life and a slow-moving attitude.
The exchange of professional baristas Please follow the Coffee Workshop (Wechat official account cafe_style) recently published a discussion on hand-brewed coffee in a forum and found that there are really many experts in coffee research in Taiwan, and there are many enthusiastic people who share with you their experiences and methods of studying coffee for many years. From it, I also found an interesting phenomenon:
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