Super Coffee becomes Fashion Cup and plays with Creative Aesthetics

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Unified supermerchant 7-ELEVEN announced a partnership with Daniel Wong, an up-and-coming international fashion designer, to turn the body of the CITY CAFE Cup into a canvas created by designers and launch a new design of five cups with the theme of "exploring the New York City Cup".

More than 20% of Taiwanese drink one cup of coffee a day, and supermerchants are rushing into the coffee market. Unified Super Merchants have worked with fashion designers to create cups, and it is estimated that the cumulative number of cups will exceed 320 million by the end of the year. Sales of iced coffee also increased by 20% a year in the first half of the year.

Zhou Lixing, manager of unified superstore 7-ELEVEN Coffee TEAM, said that according to external data, the domestic coffee market continued to grow. The average number of coffee consumed by Chinese people per month increased from 13 cups in 2011 to 15.4 cups in 2015, an increase of 18.5%, while consumers who drank more than one cup of coffee a day grew from 2011 to 23% in 2015.

Zhou Lixing stressed that CITY CAFE invests more than 10 million yuan on the brand every year, upgrading to the eight elements of "water, machinery, baking, beans, communication, vision, sensibility and people."

In order to continue to enhance the connotation of the brand, Uni-President today announced a partnership with Daniel Wong, an up-and-coming member of the international fashion design community, to turn the CITY CAFE Cup into a canvas inspired by designers and launch a new design of five cups with the theme of "Discovery the New York City Cup".

Zhou Lixing explained that since the launch of CITY CAFE in 2004, the turnover and the number of cups have grown for 12 consecutive years. By the end of 2017, the cumulative number of cups sold has increased by nearly 10% compared with the same period last year. It is estimated that by the end of this year, the number of cups will reach 320 million.

The battle for affordable coffee has intensified, with the whole family convenience store pointing out that Let's Caf é ice drinks sold well in the first half of this year, with sales up more than 20% compared with the same period last year.

Among them, the highest growth rate is the large iced American coffee, which is 30% higher than that of the same period last year.

And the cool colorful sand goods in the family's Let's Caf é series, which are very popular with consumers, are also creative in appearance this year.

The whole family explained that items such as the small soldier pattern printed on the body of the mango milk cool colorful sand cup, and the cool summer wild berry milk cool colorful sand made of five kinds of berries, with romantic pattern appearance, are all eye-catching items.