A cup of Fairtrade coffee gives coffee farmers in Central and South America a democratic dream.

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Fair Trade is a consumer movement initiated by non-profit organizations in Europe and the United States. fifty or sixty years ago, they felt that bananas, coffee and other bulk substances that had been widely used in their lives for a long time came from poor third World countries. however, the wages of local farmers are far lower than the poverty line, so they independently initiated the establishment of the International Fair Trade Organization. Its main spirit is not to give money directly to farmers, but to improve farmers' production technology and agricultural quality through democratic system, and improve self-development.

The operation of the Fair Trade Organization

Yang Bingxun points out that farmers in coffee-producing countries such as Central and South America and Africa are mostly tenant farmers, and land property rights are in the hands of landlords. When the International Fair Trade Organization enters the market, it will help small farmers set up cooperatives similar to Taiwan's production and marketing classes. Since it is an organization, there will be articles of association, and when issues are resolved, they have to be completed through discussion and voting. Each small farmer has one vote, equal votes for men and women, and no more than half of the landlords' votes. Other rights and obligations include equal pay for equal work for men and women, and no child labor. When purchasing coffee beans, traders certified by the organization will have a reasonable guarantee of the purchase price and pay a deposit of 50% in advance. The organization itself will also allocate 5% of the acquisition amount for community development, while it is up to the cooperative to vote to build schools, roads, and so on.

Ecological green is provided.

"this is a consumer movement based on rising consumer awareness in the hope that consumers will know and support the underlying philosophy when they buy. In order to sell goods, producers must improve their quality in order not to be eliminated in the market mechanism, so some people will think that Fairtrade goods are more expensive is a wrong stereotype. This is a positive circular development among consumers, traders, distributors and producers. Yang Bingxun stressed.

Ecological green is provided.

As for people who often equate Fairtrade coffee with food safety and organic, the answer is yes and no. When consumers want to buy organic certified goods, the production side will naturally apply for organic certification. The International Fair Trade Organization encourages and works with producers to grow in an environment-friendly way, but different countries have different laws and regulations on "organic certification." for coffee beans produced by Fairtrade organizations around the world, 7% and 80 have received local organic certification marks, but Taiwan does not recognize organic certification from Central and South America, Africa and other places, so there is naturally no organic certification of Fairtrade coffee beans.

Ecological green is provided.

Eco-green delicious Fair Trade Coffee

Fairtrade has different authentication systems depending on the source and the commodity. Ecological Green has two licenses of traders and processing manufacturers at the same time, which can be processed and baked and sold by itself after entering the raw beans of coffee. The International Fair Trade Organization believes that traders and road dealers are necessary, but it will ensure that middlemen can help not to exploit producers and provide misinformation to consumers on a reasonable profit basis. To this end, the organization of the audit of traders, control is quite strict.

Ecological Green, which was established in the eighth year of ○○, initially established coffee shops and Fairtrade supermarkets to promote Fairtrade. Yang Bingxun said that at that time, Taiwanese had gradually learned to distinguish the sour, bitter, and final rhyme of coffee, and to understand the characteristics of the place of origin. But later, the promotion speed of ecological green was a little slow, so it ended the store business, but expanded the original bakery, also transformed into a raw material supplier, and set up an e-commerce platform.

Ecological green is provided.

Eco-green products that are popular in the market are "single Coffee Diary" follicular carry-on bags, which combine seven different coffee flavors from Ethiopia, Colombia and Peru at one time, so that taste buds have a new experience every day seven days a week. Mixed coffee is not to be missed. Instead of roasting coffee beans from several countries at a time, they are roasted individually and then mixed in proportion, making the taste more attractive. Others include pure black instant coffee, South African national treasure tea and Peruvian cocoa powder. Ecological Green is now hoping to apply the concept of fair trade to tea with a rich industrial chain in Taiwan, but it is something to look forward to.