A bug in the office turns into a dragon in a cafe? Because the "white noise" can keep you focused.
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
Everyone in the city knows that going to a coffee shop is not just about drinking coffee. in fact, most people probably don't care whether they drink Sumatra or Yegashifi today. They go to the coffee shop just to be quiet. But the problem is that many coffee shops are noisy and not quiet at all, so where can we start with the so-called "cleanliness"?
A survey conducted by two researchers at the University of Sydney four years ago found that the first thing that white-collar workers are most interested in the office environment is "lack of voice privacy." The survey listed environmental factors such as "temperature", "air quality", "light", "space size" and so on, allowing respondents to choose the items that bothered them the most. As a result, more than 50% of white-collar workers checked "voice privacy". They think this is the little thing that drives them the craziest at work.
It should be noted that in this survey, "noise" and "sound privacy" are two separate and completely different items. The so-called "voice privacy", also known as "conversation privacy", refers to other people's conversations that are not told to you and you don't want to hear, but keep getting into your ears. If you are constantly disturbed by this kind of sound, it is called "lack of privacy of conversation". This kind of human noise interference is different from the noise caused by equipment or engineering, and it is far more distracting than ordinary noise. In the survey, only about 30 percent of the respondents were dissatisfied with the "noise" of the office, far less than the 50 percent who were driven crazy by the "lack of voice privacy."
In fact, a 2012 report in the American Journal of Consumer Research found that people's brains are the most creative under a certain degree of steady noise. Professor Ravi Mehta of the University of Illinois at Urbana-Champaign divided the subjects into four groups and asked them to test their creative thinking in absolute silence, 50 decibels, 70 decibels and 80 decibels, respectively. The noise of 80 decibels is equivalent to the sound of garbage collection by garbage trucks or the sound of ordinary motorcycles.
According to the results of the experiment, the subjects of 80 decibels did not perform well because of noise interference, but paradoxically, the subjects in absolute silence did not perform best, but those who took the test in the noise of 70 decibels showed flexible creativity. The researchers call this noisy but not too noisy state "distributed focus" and believe that the right amount of noise can break inertia and stimulate the imagination without making it impossible to focus.
From the above research, we can deconstruct the reason why coffee shops are really favored by office workers. Professor David Burkus of the University of Oroberts in the United States believes that talking to customers in a coffee shop is like "white noise" to other people we have never met before, which does not interfere with our creative thinking and concentration; on the contrary, gossip and case talk in the office are more or less closely related to us, so it is easy to attract our attention, thus interrupting our thoughts and affecting our work efficiency.
In other words, noisy or not is not the point, the key is to find a place where your head will not be disturbed, and write the report naturally.
Data source: Harvard Business Review
- Prev
Thick milk tea + black coffee is delicious! All kinds of seasonings can also be used as milk.
▲ Yimei thick milk tea. Professional barista communication please pay attention to the coffee workshop (Wechat official account cafe_style) Yimei thick milk tea set off a craze last month, causing people to rush to buy, but a netizen recently took advantage of the craze to sell thick milk tea, but she usually did not have the habit of drinking milk tea, she added thick milk tea as fresh milk to black coffee, unexpectedly delicious, so shared to "C"
- Next
From Coffee Grinding philosophy of Life: the relationship between Coffee Taste and philosophy of Life
The exchange of professional baristas please follow the coffee workshop (Wechat official account cafe_style) in the film "Green Card", the horticultural heroine Betty, in order to have a house with a beautiful garden, "fake marriage" with George, the hero who is eager to get an American green card. These two people who grew up with completely different backgrounds and living habits have completely different preferences for coffee.
Related
- Be vigilant! Tims employees trick customers into applying for credit cards!
- Tie your hands and put them on display! The video of Gu Ming migrant workers playing a stalk attracted public outrage!
- Can orange peel be used to make coffee? How to make an orange filter cup? Is citrus peel good with special hand-brewed?
- Where is Robsta's hometown? Which countries are Robusta mainly produced in?
- ICO August coffee report: Robusta prices rise to record high
- Encountered the strongest typhoon in 1975! No one can stop Shanghainese from drinking coffee!
- Ruixing Coffee and China Tennis Co., Ltd. are jointly branded, and surrounding products have been caught in a plagiarism storm!
- What kind of coffee is Coffee Queen? What kind of beans does Kona coffee belong to? Arabica, the queen of global coffee
- How to brew coffee correctly? The difference between one-step flow and three-step flow of hand-brewed coffee What impact does the way hand-brewed coffee brew brew have on the flavor of coffee?
- The drink formula is reversed! Buy coffee and get half a cup of apples?!