Yunnan coffee beans are going to be hot! Jack Ma appeared at Starbucks and signed for Yunnan Coffee himself.

Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

On December 5, Ma Yun just attended the Internet conference and appeared at the world's first Starbucks new retail store. Ma Yun strolled around while experiencing new retail, leaving ink treasures and signing a bag of coffee beans.

Ma Yun also burst out golden sentence: "I don't like coffee, but I like Starbucks!"

It seems that Ma Yun wants to bring fire Starbucks, Yunnan coffee beans to fire.

It is reported that this Shanghai baking workshop building area of 2700 square meters, is also the world's largest Starbucks store. This is also Alibaba's first cooperation with Starbucks on new retail, and more than 3000 Starbucks across the country may be connected to new retail in the future.

Things are like this, Ma Ma father in Shanghai shopping box Ma Xiansheng Jinqiao store, box Ma Xiansheng is Ali new retail under a new layout. During this period, Ma Yun's father went to the seafood counter and could not leave, so he watched at the seafood counter.

It turned out that several big crabs at the seafood counter attracted Jack Ma's father's attention. Finally, Jack Ma's father couldn't help but catch these big crabs by himself and had a good time. These large crabs were very large king crabs, which belonged to crab treasures. After the general trend of media publicity, Ma Yun's father succeeded in bringing the king crab to fire, and netizens said they wanted to go to Shanghai to eat king crab. He is indeed the king of goods. Amazing, my Ma Yun.

As the world's largest Starbucks new retail smart store, it is also the world's largest Starbucks workshop. This Starbucks baking workshop covers an area of 2700 square meters, the largest in the world. It is also the second baking workshop opened by Starbucks. The first one is in Seattle, USA. Don't ask how Xiaobian knows it.

Wait, what does Starbucks have to do with Jack Ma?

Good question. This Starbucks baking workshop is not just about eating and drinking. Attention is a new retail smart store!

This baking workshop applies new AR technology, and this AR technology solution comes from Alibaba artificial intelligence laboratory, and Alibaba's boss is Ma Yun father, do you think there is any relationship? With AR technology, this Starbucks baking workshop instantly becomes full of technology.

For friends who like to buy, Starbucks baking workshop in the surrounding souvenirs, we can also through mobile phone Taobao "sweep", in Tmall Starbucks official flagship store order directly to home, very convenient.

Ma Yun has always stressed: new retail, important things say 3 times! What is New Retail? For example, Starbucks stores use AR technology to present coffee making process and coffee culture to consumers that have not been seen before. Starbucks not only allows consumers to eat and drink, but also allows consumers to experience diversified consumption process. The dual satisfaction of material and psychological is the real new retail.

This Starbucks coffee was brought to fire by Ma Yun's father, and the future will surely be the world of new retail.