Jiangcheng coffee bean sales rose instead of falling

Under the influence of continuous drought, the yield and quality of coffee beans in Yunnan Province decreased. The reporter visited Wuhan Minquan Road Coffee Wholesale Market and found that local dealers were not only unaffected, but coffee bean sales increased significantly since the beginning of the year.

Coffee bean sales continue to "clear up"

Civil Rights Road gathers more than a dozen coffee dealers, large and small, and coffee beans are mainly supplied to cafes, hotels and western restaurants in Wuhan and other cities in the province, so the market here can be said to be a barometer of the industry.

During the visit, several dealers with larger stores said that sales had increased by more than 10% since the beginning of the year.

"recently, 7,000 or 8,000 pounds of coffee beans have been sold every month, which is much better than the expected 6,000 pounds." Don Quixote is the largest coffee wholesaler on Civil Rights Road, and Lin Bin, the manager, is optimistic about the current market.

The customer base is also expanding. Guan Lei, manager of Jin Meijia Coffee, often sees new faces in the store. "the number of customers is estimated to be 40% 50%."

Why do coffee drinkers in Wuhan not like "domestic products"?

The survey found that local dealers have not been affected by fluctuations in coffee production in Yunnan since March.

The reporter learned that the suppliers of civil rights road dealers generally come from coffee roasting enterprises in Guangdong, Shanghai and other places, most of which purchase raw beans from major producing countries such as Indonesia, Italy, Brazil and Vietnam, and a few from Taiwan. In addition, some dealers also sell illy, lavazza and other foreign well-known brands of coffee beans. Few dealers choose coffee beans produced and processed in the mainland.

Why are "domestic products" neglected? Lin Bin guessed that in the minds of consumers, coffee from abroad is more authentic.

There are also dealers who give more realistic reasons that imported coffee is superior to domestic varieties in terms of quality and taste.

Another dealer revealed that Yunnan coffee beans in recent years by production fluctuations, market speculation and other factors, the price fluctuation is very big, the market is not rational.

(responsible Editor: Leo)