The final of the 3rd Yunnan Green Coffee Bean Competition 2018 begins! A hundred Q's gathered together in an unprecedented grand occasion!

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The 2018 third Yunnan Coffee Raw Bean Competition and the 6th Pu'er Coffee Raw Bean Competition were held at the headquarters of Yunnan International Coffee Trading Center in Pu'er City from March 14 to March 15.

Today, the 2018 third Yunnan Coffee Raw Bean Competition and the 6th Pu'er Coffee Raw Bean Competition were held in Pu'er Yunnan International Coffee Exchange Center. The competition, which is divided into the preliminary round and the final, will last until March 15, when more than 100 domestic and foreign tasting experts gather in Pu'er to dig for the best coffee in Yunnan.

If not for Pu'er, the reporter did not expect that a city famous for tea is also the source of raw materials for Nestl é and Starbucks coffee beans. The city of Pu'er in Yunnan is at the same latitude as Colombia, Jamaica and other famous coffee producing areas. 80% of the Chinese coffee people drink comes from here. The reporter interviewed several people in the industry who have been concerned about the development of Pu'er coffee for a long time at the opening ceremony to see how they view the future development of Pu'er coffee.

Pu'er coffee is rated as one of the top coffee in the world.

At the opening ceremony, du Jianhui, vice mayor of Pu'er Municipal Government, on behalf of the CPC Pu'er Municipal Committee and the Pu'er Municipal people's Government, welcomed Chinese and foreign guests to gather in the coffee capital of China to taste the unique flavor of coffee and share the infinite charm of coffee culture.

Speaking of Pu'er coffee, du Jianhui said that as early as 100 years ago, French missionaries were attracted by Pu'er 's unique natural ecological conditions and introduced coffee to grow in Lancang County, Pu'er City, starting the fragrant journey of coffee in Pu'er. More than 30 years ago, taking advantage of the spring breeze of reform and opening up, Pu'er coffee entered a new period of industrialization development. In recent years, with the upsurge of green development, the Pu'er municipal party committee and municipal government regard the coffee industry as an important part of building a national green economy test and demonstration zone. At the same time, we should build a high-quality ecological base, introduce world-famous enterprises, create regional brands, and promote the development of the coffee industry into a large-scale, intensive, standardized, international and branded modern industry.

Pu'er coffee has been widely recognized by the industry because of its superior internal quality, has been evaluated as one of the top coffee in the world, and has become synonymous with Blue Mountain and Kona coffee. In recent years, the popularity and reputation of Pu'er coffee have been continuously improved. Du Jianhui said: "in 2017, Pu'er has a planting area of 789000 mu, with an output of 58600 tons of coffee beans, with a total output value of 2.469 billion yuan. Pu'er has become the main coffee producing area and trade distribution center with the largest area, the highest output and the best quality in China."

"it is our honor to hold this competition in Pu'er, and it is also an honor for coffee practitioners in Pu'er City. It not only provides us with a good opportunity for global coffee people to gather and exchange, but also builds a platform for publicity and display of Pu'er coffee, enhance the influence of Pu'er brands, and broadens the channels for Pu'er farmers and enterprises to sell coffee. After this competition, we will certainly speed up the pace of Yunnan coffee and Pu'er coffee to the world and integrate into the world. " Du Jianhui said.

Yunnan coffee is moving towards the road of branding, quality and internationalization.

Yunnan International Coffee Trading Center, as the only national coffee-producing public service platform built by the provincial party committee and provincial government and the Pu'er municipal party committee and municipal government, has continuously hosted the Pu'er Coffee Raw Bean Competition for 4 years and the Yunnan Coffee Raw Bean Competition for 3 years. Shu Yang, general manager of the Yunnan International Coffee Trading Center, said: "as an important competition for the development of the coffee industry, the Yunnan Coffee Raw Bean Competition is held in Pu'er, where the planting area and output account for more than 50% of the country's total coffee area and total output. This is an important activity for showing raw beans, docking the market, and raising awareness."

In recent years, Yunnan International Coffee Trading Center has always focused on building an international service platform in Yunnan coffee producing areas, including planting and production, processing technology, electronic trading, warehousing, logistics, import and export trade, standard system construction, etc., hoping to build a fair, open and just international exchange and trade platform for the vast number of farmers, enterprises and domestic and foreign markets in the producing areas through high-quality service and professional operation. Promote the closer integration of Yunnan coffee industry with the world, and achieve higher industrial value and sustainable development of Yunnan coffee.

Shu Yang said: "with the strong support of relevant government departments and the concern of people in the coffee industry at home and abroad, the development of Yunnan coffee industry is bound to move towards the road of brand, boutique and internationalization. As a new global boutique coffee producing area, Yunnan is attracting attention from all walks of life and attracting more and more attention from all over the world. "

The industry pays more attention to Yunnan coffee every year.

Liu Haining, who entered the coffee industry in 2013, is a young, handsome SCAA/CQI Q-grader international coffee quality appraiser with unique insights into coffee. Liu Haining is no stranger to Pu'er. This is not his first visit to Pu'er. He has been the judge of Yunnan Coffee Raw Bean Competition and Pu'er Coffee Raw Bean Competition for two years in a row.

Through a day of observation, Liu Haining told reporters that this year's Coffee Raw Bean Competition is really bright! Liu Haining said: "first, Yunnan Province has a wide range of participants and a large number of participants. This year's raw bean competition has a total of 123 beans from five producing areas of Pu'er, Lincang, Baoshan, Banna and Wenshan in Yunnan. Second, the participation of global judges is high, and the number of judges is large. Since the preliminary judges were openly recruited, this year's raw bean competition has received extensive attention and strong support from the coffee industry. A total of 92 Q Grader applications have been received from all over the world, including Yunnan, Shanghai, Hefei, Beijing, Xinjiang, Chongqing, Taiwan, Shenzhen, Hong Kong and other 18 regions. From the judges' registration, we can see that the industry pays more attention to Yunnan Coffee and Yunnan Coffee Raw Bean Competition every year. "

"I am honored to have a professional evaluation with judges from the United States, Japan, South Korea and China." Liu Haining said.

Pu'er sets up opportunities for global coffee people to gather, exchange and trade cooperation.

Xie Xing, co-founder of Plum Coffee Studio from Chongqing, arrived in Pu'er from Chongqing overnight last night. "I have a great interest in Yunnan coffee, and I get a lot from every bean-hunting trip. Yunnan Coffee Raw Bean Competition is an annual coffee feast and a good opportunity for global coffee people to gather, exchange and trade cooperation. I can't miss it. " Xie Xing said his Pu'er trip was unforgettable.

In his view, the quality of Pu'er coffee is getting better and better in recent years, and now it has formed a complete coffee industry chain from planting to processing. Pu'er coffee has been exported to more than 30 countries and regions, including America, Europe and Asia. Especially in the case of low commercial coffee prices in Yunnan this year, Pu'er boutique coffee highlights its bargaining power and market docking power. " He hopes that more Pu'er coffee varieties will be tested successfully to amaze the world in the future.

In the next few days, he will participate in Yunnan boutique coffee cup test meeting, descriptive cup test course, baking exchange, brewing exchange, order meeting, pre-sale meeting and other rich activities.

The imperfection of Yunnan coffee attracts trailblazers.

Cui Shaopeng, from Baoding, Hebei Province, leads the central cloud coffee research and development team, which has been committed to the R & D and promotion of Yunnan coffee products, not only promoting the development of Yunnan boutique coffee, but also giving full play to the flavor advantages of Yunnan coffee. Develop commercial blended coffee beans that meet the market demand, and strive to improve the utilization scene of Yunnan commercial beans and improve the overall quality of Yunnan coffee.

Cui Shaopeng is full of confidence in the development prospect of Pu'er coffee industry: "Coffee cultivation and coffee processing in Yunnan are in the stage of transformation, and it is the imperfection of Yunnan coffee that attracts pioneers at home and abroad. You see, the fact that so many coffee experts gather in Pu'er today is proof that the market is optimistic about Yunnan coffee. "

"with so many coffee pioneers and regulation guides at home and abroad contributing to Pu'er coffee, the planting structure, quality improvement and market expansion of Yunnan coffee will continue to accelerate and improve." Cui Shaopeng said.

With the increase in the number of characteristic Pu'er coffee estates, especially the establishment and operation of the Yunnan International Coffee Exchange Center, Cui Shaopeng believes that the way of Pu'er coffee to the world will become wider and wider, and the development of the coffee industry will certainly become better and better.

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