American media: Chinese young people promote coffee culture and the supply of hot coffee beans can hardly keep up!
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According to US media, Starbucks recently revealed that it will open nearly 3000 new stores in China in the next five years, almost the same as Starbucks' current number of stores in China.
According to a report on the CBS website on June 6, it is no secret that there is a lot of tea in China. But coffee is increasingly becoming a popular drink for China's fast-growing middle-income group. It is said that over the past four years, China's coffee consumption has almost tripled, and coffee imports have increased by 16% a year.
"there are very young people influenced by the West," said Dave Seminsky, owner of a coffee shop in Shanghai. " He first came to China to work for Apple, but later discovered the coffee craze in China.
Ben Tracy, a reporter for the website, asked: "Chinese people are getting richer, but why don't they drink higher-end tea?"
"when you use Western goods, you show some kind of identity," Seminsky said. So companies like Chanel, Herm è s and Starbucks are doing well in China. "
Starbucks recently opened the world's largest store in central Shanghai, where customers sometimes line up on the road, the report said. Starbucks opens a new store in China every 15 hours and now faces strong competition.
The report also said that there are now more than 6500 cafes in Shanghai, and it would be too conservative to say that there is one on every street corner. Many cafes close to each other can often be found on the same street.
The report points out that the coffee industry still has a lot of room for growth. The average coffee intake in China is only three cups per person per year. According to Euromonitor, it is 250 in the UK and 363 in the US. However, such demand, coupled with the impact of climate change on global coffee supply, could affect the coffee industry: the supply of coffee beans is decreasing and consumer prices are rising.
Seminsky said: "in the next 30 years, China may import 2 million to 3 million tons of coffee." At present, the global supply is 6.9 million tons. "
"if coffee consumption increases sharply, can supply keep up?" Tracy asked.
"I can't keep up." Seminsky answered.
'Thank God China still has those teas, 'the report said at the end of the report.
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Professional coffee knowledge exchange more coffee bean information Please follow the coffee workshop (Wechat official account cafe_style) in daily life, you will encounter all kinds of pressure from friends, family or colleagues, asking you to take an easy road and follow a popular wisdom. If you don't want to simply accept the status quo and do what people expect you to do, it will become very difficult.
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