Address of Yunnan Coffee Trading Center, Pu'er Coffee production area, Yunnan small Coffee planting Base, Yunnan, China

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The planting area of coffee in Pu'er City, Yunnan Province has reached 789000 mu, with an output of 58600 tons and a total output value of 2.469 billion yuan, which has become the largest planting base of small-grain coffee in Yunnan.

"Coffee industry has become the dominant backbone characteristic industry for farmers to get rich, enterprises to increase efficiency, financial income, and export to earn foreign exchange in Pu'er City." Lu Han, director of the Tea and Coffee Industry Bureau of Pu'er City, said that in 2013, "Pu'er Coffee" and "Simao Coffee" received geographical indication certification trademarks of the State Administration for Industry and Commerce and registration certificates of geographical indications of agricultural products of the Ministry of Agriculture respectively. Among them, Aili Manor Coffee beans and Beigui Coffee beans won the title of "Yunnan famous Brand" products, and Manya Coffee won the title of "Pu'er famous Brand" products.

In addition, Beigui Coffee and Manya Coffee won the title of "famous Trademark of Yunnan Province", while Laifu Mountain Coffee, Pu'er Coffee, Simao Coffee and Beigui Coffee were named as "well-known trademarks of Pu'er City". Manlaojiang Coffee has become the only coffee brand in the country that can issue a sales certificate for EU organic products. The brand's products have been certified by the United States and passed the SGS315 non-pesticide residue test.

In June 2015, Manlaojiang Coffee became the sponsor of the Swedish World Coffee Baking Competition, supplying coffee beans to the world's top players, and the Pu'er coffee brand shines on the international stage. In the same year, the China Association for the Development and Service of High-quality Agricultural products estimated that the brand strength of "Pu'er Coffee" was 571.0 and the brand value was 4.21 billion yuan.

Since 2016, Yunnan Simao Beigui Coffee Co., Ltd. has obtained the Fair Trade Certificate issued by the International Fair Trade Organization, which is also the first coffee enterprise in China to pass the Fair Trade Certification. It also represents that certified Chinese coffee will enter the world fair trade coffee market. Since then, "Pu'er Strange Coffee" has become the first coffee base in China to obtain the "National Certificate of Ecological Origin Protection". In May 2016, the remote online trading system of yce Yunnan Coffee Trading Center was officially put into operation, laying a solid foundation for the construction of Yunnan International Coffee Trading Center.

In Pu'er City, the newly built yce Yunnan Coffee Trading Center stands tall, indicating that a new round of optimization and reorganization of Yunnan coffee industry has begun, which is bound to maximize the interests of farmers and enterprises, and further enhance the voice and competitiveness of Yunnan coffee in the international market. In March 2017, Pu'er coffee became one of the top 10 agricultural regional brands in China with a brand value of 11.136 billion yuan. In May 2017, Pu'er coffee was selected by the Ministry of Agriculture as a geographical indication protection product for agricultural products in China and Europe.

In order to ensure the development of coffee industry, the Pu'er Municipal Party Committee and Municipal Government approved the establishment of Pu'er Coffee Industry Development Office in July 2012, becoming the only administrative organization of coffee industry at the department level in the country. In July 2015, Pu'er Coffee Industry Development Office was abolished, and Pu'er Tea and Coffee Industry Bureau was established as a component department of the government to promote the security mechanism and service mechanism for the development of the city's coffee industry. Responsible for the city's coffee industry development planning and technical guidance, implement the city's coffee industry development policy, do a good job of macro guidance and coordination of key projects related to the coffee industry.

In fact, as early as 2003, Pu'er City took the lead in setting up a coffee industry association across the country. In 2013, Pu'er Coffee Industry Association changed its name to Pu'er Coffee Association. At present, there are more than 300 registered member enterprises. Offices have been set up in 10 cities, including Beijing, Chongqing, Taipei and Harbin, becoming the coffee industry association with the largest number of members and the widest coverage in the country. It provides all-round service guarantee for the development of Pu'er coffee industry and promotes the healthy development of Pu'er coffee industry.

At the same time, Pu'er City has built the National seed Project of the Ministry of Agriculture, Yunnan Province small Coffee Seedling breeding Base, Coffee Product quality Supervision and Inspection Center, Coffee Research Center, Coffee Meteorological Service Center, Coffee Research Institute and other platforms and institutions. Pu'er has become the most concentrated and best-served place for coffee research and teaching institutions in the country. It effectively ensures Pu'er coffee planting, picking, processing, pest control, roasting, cup products, and improves the professional skills of coffee practitioners.

According to Lu Han, according to the idea of "big industry + new main body + new platform", Pu'er City revolves around the coffee theme, relies on coffee industry resources, is guided by market demand, and takes tourism experience as the core content. integrate tourism experience into all aspects of the coffee industry, form a coffee tour economic chain, and build a modern coffee industry system with the integrated development of the primary, secondary and tertiary industries. It has realized the situation of the integration and development of coffee processing, coffee tourism, coffee trade and coffee culture.

Among them, Pu'er Manya Coffee Company built "Pu'er Manya Coffee Town" and "Pu'er Manya Coffee Town" on the basis of Manya Coffee Manor, and then took modern ecological agriculture as the background. it takes the demonstration of coffee planting, processing and production technology as the medium, coffee culture display, experience and popular science education as the theme. Set processing, culture, agriculture, leisure, health and other "five-in-one" coffee culture experience town to achieve the integrated development of agriculture and tourism, the integrated development of industry and national culture, and the integrated development of primary, secondary and tertiary industries. Take Aili Coffee Company as an example, the company has a comprehensive coffee estate covering an area of 30,000 mu, which integrates agriculture, industry, tourism, coffee culture industry and leisure vacation. Through the use of brand effect to promote the optimization and upgrading of agricultural industry and structural optimization, efforts will be made to build the integrated development of agriculture, industry and tourism, and promote the integration and mutual promotion of the primary, secondary and tertiary industries.

"Pu'er will continue to plan the development of the coffee industry with the concept of modern agriculture, and adhere to the development path of characteristics, scale, standardization, industrialization, brand and internationalization. We will strive to build Pu'er into a raw material base for high-quality coffee beans in the world, the largest coffee finishing base in the country, and a coffee logistics and trade center. Build Pu'er into a national demonstration zone for the quality and safety of agricultural products (coffee) for export. " Lu Han said confidently.