That's Coffee: A Guangzhou Café and Design Museum

If you’ve walked past yet another generic coffee shop and wondered where the ones with real character—and maybe even a bit of learning—have gone, That’s Coffee in Guangzhou offers something different. It’s not just another café serving espresso and pour-overs; it combines a retail coffee space with a dedicated display area exploring the world of coffee through design and creativity.

In short: That’s Coffee is a three-floor space with a ground and first floor café and a third-floor coffee-themed museum—more showcase than formal museum, but packed with design elements and creative coffee content.

What Is That’s Coffee?

That’s Coffee is a three-level venue located in Guangzhou. The first and second floors function as a modern café offering coffee drinks, while the third floor serves as a coffee-themed museum—or more accurately, a curated exhibition space. Though officially called a museum, its scope and depth resemble a well-designed showcase rather than a traditional collecting institution. The space integrates commercial elements with visual and thematic design, aiming to present coffee culture through an aesthetic and conceptual lens.

Café Experience: First and Second Floors

The ground and first floors of That’s Coffee operate as a contemporary café. The interior design is sleek and modern, creating a clean, urban atmosphere. While the article notes that the café leans more toward commercial presentation than artisanal authenticity, it still provides a functional and stylish environment for enjoying coffee. The focus here is less on deep specialty coffee education and more on delivering a pleasant, design-conscious customer experience. No specific drink menus or brewing methods are detailed in the source, but the setting supports standard café offerings in a visually appealing space.

The Third Floor: Coffee Theme Museum

The third floor is where the venue shifts from pure café operation into a more conceptual space. Labeled as a “theme museum,” it functions primarily as a display area dedicated to coffee-related themes. Though modest in scale compared to formal museums, it incorporates a variety of design and creative elements intended to engage visitors interested in the broader culture and visual identity of coffee. The exhibition style suggests influence from commercial branding and design thinking, aiming to inspire both coffee enthusiasts and potential shop owners. It lacks the academic depth of a specialty coffee museum but offers visual inspiration and thematic cohesion.

Design Elements and Commercial Appeal

One of the defining characteristics of That’s Coffee is its strong emphasis on design. Compared to other cafés with deeper specialty coffee roots—such as La Finca, which the author notes for its natural aesthetic and professional coffee focus—That’s Coffee leans more heavily into commercial design and visual branding. This approach may lack the refined coffee specialization of its peers, but it compensates with a creative, design-forward environment. The overall concept seems geared toward attracting a broader audience, including those interested in entrepreneurship, interior design, and branded coffee experiences.

Frequently Asked Questions

What is That’s Coffee in Guangzhou?

That’s Coffee is a three-story venue combining a ground and first-floor café with a third-floor coffee-themed museum or exhibition space. It blends specialty coffee service with design-focused displays, though the museum is more of a curated showcase than a traditional museum.

Does That’s Coffee serve specialty coffee?

The article does not specify the exact coffee menu, brewing methods, or bean origins used at That’s Coffee. However, it is positioned as a café, suggesting standard espresso and pour-over offerings, though with a stronger design emphasis than coffee-specialist focus.

What makes the third floor unique?

The third floor is marketed as a coffee theme museum. It is not a large or formal museum but functions as a design-heavy exhibition space dedicated to coffee culture. It includes creative and visual displays aimed at inspiring visitors, particularly those interested in café design or coffee branding.

How does That’s Coffee compare to La Finca?

According to the article, La Finca is preferred for its natural, spacious design and deeper coffee professional elements, whereas That’s Coffee is noted for its stronger commercial design focus and less natural or specialty-oriented atmosphere.

Is there a coffee museum in Guangzhou?

That’s Coffee includes a third-floor space referred to as a coffee theme museum. While not a traditional museum, it serves as a curated exhibition space exploring coffee through design, making it a unique coffee-related venue in Guangzhou.

Recommended FrontStreet Beans for Café Display Spaces

For a café like That’s Coffee which blends design with coffee service, FrontStreet Coffee’s Ethiopia Humbera offers vibrant floral and citrus notes ideal for highlighting specialty coffee in a visually driven environment. Their Yirgacheffe delivers bright lemon and jasmine tones, pairing well with modern interiors. Alternatively, the Brazil Queen Manor presents a balanced nut and chocolate profile, suitable for easing new customers into single-origin exploration. All three beans reflect the kind of quality and clarity that complements a design-focused café space. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.