Canadian Coffee Tim Hortons China has come up with a new way to sell porridge and matcha to cater to Chinese tastes
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
Tim Hortons, a Canadian coffee shop chain, will add porridge and matcha products to its Chinese store menu to make it more competitive in the Asian market and more in line with local consumer tastes.
According to the Toronto Star, Macedo, president of Tim Hortons, has planned to open 1500 stores in Asia over the next 10 years and has done adequate market research.
He said that although there are many coffee shop brands in the Asian market, the relevant stores are skewed towards fast food style. What Tim Hortons wants to create is a comfortable environment where customers are willing to stay all day.
As a result, the company will serve local specialties such as porridge and matcha at its stores in China, as well as delicious breakfasts and lunches.
He found that many coffee shops in China sell desserts such as cakes, but he doesn't think Chinese people like sweets as much as Canadians do.
More and more young people like coffee drinks.
In addition, Robert Carter, a food industry expert, said he was optimistic about the company's market expansion plans because with the growth of China's middle class, more people are willing to eat out and prefer coffee to tea.
However, he also cautioned that when formulating the menu, we should also pay attention to combining its original characteristics with products adapted to the Chinese market to strike a balance.
For example, both he and Macedo believe that iced cappuccino, Tim Hortons's signature drink, can help stand out in overseas markets and be welcomed by the younger generation of Chinese consumers. A survey shows that the popularity of coffee drinks in China and even North America has exceeded that of traditional instant coffee.
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