Canadian Coffee Tim Hortons China has come up with a new way to sell porridge and matcha to cater to Chinese tastes
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
Tim Hortons, a Canadian coffee shop chain, will add porridge and matcha products to its Chinese store menu to make it more competitive in the Asian market and more in line with local consumer tastes.
According to the Toronto Star, Macedo, president of Tim Hortons, has planned to open 1500 stores in Asia over the next 10 years and has done adequate market research.
He said that although there are many coffee shop brands in the Asian market, the relevant stores are skewed towards fast food style. What Tim Hortons wants to create is a comfortable environment where customers are willing to stay all day.
As a result, the company will serve local specialties such as porridge and matcha at its stores in China, as well as delicious breakfasts and lunches.
He found that many coffee shops in China sell desserts such as cakes, but he doesn't think Chinese people like sweets as much as Canadians do.
More and more young people like coffee drinks.
In addition, Robert Carter, a food industry expert, said he was optimistic about the company's market expansion plans because with the growth of China's middle class, more people are willing to eat out and prefer coffee to tea.
However, he also cautioned that when formulating the menu, we should also pay attention to combining its original characteristics with products adapted to the Chinese market to strike a balance.
For example, both he and Macedo believe that iced cappuccino, Tim Hortons's signature drink, can help stand out in overseas markets and be welcomed by the younger generation of Chinese consumers. A survey shows that the popularity of coffee drinks in China and even North America has exceeded that of traditional instant coffee.
End
- Prev
Young couples in Melbourne use their cars to sell coffee and travel to Australia
Professional coffee knowledge exchange more coffee bean information Please follow the coffee workshop (Wechat official account cafe_style) A young Melbourne couple quit their jobs at the end of last year to drive their minivans and lead a wandering life in Australia with their cars at home. At the same time, they also towed a small coffee cart to bring freshly ground delicious coffee to Australia.
- Next
Good news for coffee lovers! China and El Salvador establish diplomatic relations! Learn about Salvadoran coffee.
For more information on coffee beans, please follow the coffee workshop (official Wechat account cafe_style). According to Reuters, State Councilor and Foreign Minister Wang Yi held talks with Salvadoran Foreign Minister Castaneda in Beijing on Aug. 21. After the talks, the foreign ministers of the two countries signed a joint agreement between the people's Republic of China and the Republic of El Salvador on the establishment of diplomatic relations.
Related
- Can you make coffee with 5g of beans? What is the minimum number of grams of coffee beans used for hand-brewed coffee? What brewing plan should I use for less flour?
- Why do Japanese people like to make coffee with flannel? What is the difference between flannel filter cloth and filter paper cup? What are the characteristics of flannel filter cloth for making coffee?
- A coffee shop drives customers out on the spot?! Store: No Chinese people are accepted
- Children suffocated and died after drinking pearl milk tea! Parents: The store did not inform the risk
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!
- Lucky launches rice milk latte! Netizen: After drinking it, I thought I bought it an ordinary latte