The output of Hainan coffee beans is fishy. How about Hainan coffee beans? is the price of Hainan coffee beans expensive?

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In large supermarkets around Hainan, we can often see various brands of Hainan coffee: Xinglong Mountain Coffee, Xinglong authentic Coffee, Xinglong charcoal roasted Coffee, Xinglong Pure Coffee and so on. Take a closer look at the product introduction, but the origin is Haikou, Qionghai, Wenchang and other places. "strictly speaking, these products are fake Xinglong products, and if the government does not stop them, the brand of Xinglong Coffee will be destroyed sooner or later." Qiu Xiaofeng, president of another Xinglong Coffee Industry Association, has already made it clear in an interview with the media that due to the limited output, the market is many products under the Xinglong coffee brand, using foreign coffee beans as raw materials. Such products are not as good as authentic Xinglong coffee in terms of taste and quality, but they have affected the reputation of Xinglong coffee.

According to the measures for the Management of geographical indications of Xinglong Coffee in Wanning City, Xinglong Coffee refers to Nanqiao, Changfeng, Sangengluo, Liji and other townships produced in and around Xinglong in Wanning City. In December 2007, AQSIQ issued notice No. 209 to protect the geographical indication products of Xinglong Coffee. In August 2015, it was Wanning Xinglong Coffee Industry Association that applied for the geographical indication certification trademark of Xinglong coffee to the State Administration for Industry and Commerce.

At present, the government has not strictly implemented this regulation, which is why coffee produced everywhere can also be marked Xinglong Coffee to be sold on the market. Market managers and businessmen are well aware that if strictly implemented, the output of Xingxingyi alone is still 108000 miles away from the "specialty demand" of tourists.

According to a 2013 tropical crop forecast by the Hainan Provincial Agriculture Department, Hainan has a coffee planting area of 6000 mu in 2013, and the province is expected to produce 200 tons of coffee beans. However, Hainan will sell at least 6000 tons a year. Due to the huge gap between production and marketing, Wanning City has launched the "implementation Plan for supporting the Development of Xinglong Coffee Industry in Wanning City", hoping to introduce preferential policies starting with coffee cultivation, subsidizing farmers to plant 2000 yuan per mu and distributing seedlings free of charge. it can be seen that the local government has done its best to help the coffee industry. In spite of this, Huang Haisheng, chairman of a local coffee company, once told the Farmers' Daily that the fresh fruit of coffee really produced by Xinglong should not exceed 40 tons per year. The ratio of fresh coffee fruit to raw beans is 5:1, so the drying of raw beans is less than 10 tons.

Hainan Coffee is booming. At the two sessions in February this year, Secretary Zhang Meiwen of Wanning City said that Wanning City now has 6000 mu of Xinglong Coffee and strives to expand the planting area of Xinglong Coffee to 10, 000 mu by 2020. The long-term goal is to expand the planting area of Xinglong Coffee to 50, 000 mu. If the data are true, the existing acreage in Wanning City is only the same as that of a small and medium-sized coffee farm in Yunnan (compared with Lingfeng Hougu).

How can we support such a huge market demand?

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