Which grade do illy coffee beans belong to or Starbucks? Ranking of common imported coffee beans in China

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In the situation that domestic coffee brands are still leaderless, imported coffee beans still occupy most of the market. But in the face of many coffee brands, which one to choose has become a perplexing thing for everyone. This article does not talk about the varieties of coffee beans, nor instant coffee, but only to learn about the three most common excellent imported coffee beans and coffee powder brands.

1.illy coffee

Illy Coffee Company, founded in Italy in 1933, is a national treasure coffee brand in Italy. It is also the first company to package and sell pre-ground coffee powder, as well as roasted coffee beans.

Illy coffee is the number one brand used in the catering industry in Italy, with a 7.5 per cent market share, while the home market accounts for 30.3 per cent. Every day, 3 million cups of illy coffee are sold in Italy alone, while a staggering 6 million cups are sold worldwide.

In addition to Italy, illy is also very popular in Asia. Many coffee people of the older generation will think of the illy coffee brand when they mention coffee. Chinese people's familiarity with illy can be described as No.1 among these imported coffee brands.

2. Starbucks Coffee

Starbucks Starbucks Coffee Company, founded in the United States in 1971, is the most well-known chain coffee brand in the world, and it is also a company that promotes freshly ground coffee to the world. Many Chinese people started their first cup of freshly ground coffee from Starbucks.

Starbucks mainly provides freshly ground coffee for consumers, mainly selling espresso and dripping coffee, all use 100% roasted coffee beans, grind and extract in time before production, so that each cup of coffee can retain more of the original flavor and aroma of coffee.

At the same time, Starbucks also sells roasted coffee beans and provides grinding services to grind the beans to a thickness suitable for brewing when guests need them.

3.LAVAZZA (Rabasa) coffee

Lavazza Coffee Company was founded in Italy in 1895. During the two world wars, lavazza was still able to provide coffee for sale. It can be said that during the war, a single show dominated the Italian coffee market, and the brand change was very popular in Italy.

What really brought Lavazza to the world was that the company first adopted vacuum packaging technology in the early 1960s to preserve the freshness of ground coffee, which not only rapidly expanded its original production line, but also allowed the company to develop a larger production line, and continue to introduce different flavors of coffee and other coffee preservation technology, and exported to all parts of the world.

Due to the strong fresh-keeping technology, coffee beans and coffee style can retain the flavor for a longer time, so supermerchants in many areas are selling Lavazza coffee powder and beans on the shelves. Therefore, Chinese people are also very familiar with the Lavazza brand.